Throughout the year, the infrastructure construction industry took center stage. Attention on the sector was primarily due to the negotiations for a bill that would dedicate trillions in funding to improve our nation’s infrastructure. So, when we kicked off our partnership with HeadLight, a visual-based inspection technology, at the beginning of 2021, we knew there would be exciting opportunities to raise awareness about the company and the value of its solution as well as position its executives as thought leaders.
HeadLight had a momentous year with many significant milestones, including new customer wins, impressive growth figures, an expanding leadership team, award recognitions and original data that demonstrated the effectiveness of its product. Each of these achievements presented an opportunity to raise awareness about the company, its technology and its impact on modernizing infrastructure.
In addition to announcing company milestones, we proactively pitched reporters to highlight how HeadLight, and innovation at large, could help the industry address labor shortages, improve productivity and resiliency, and support the execution of the infrastructure bill’s ambitious agenda. Through this media outreach, we established relationships with reporters on behalf of the company and demonstrated how HeadLight’s executive team could support their reporting.
It was a noteworthy year for HeadLight and the industry. Below is a snapshot of some of the results we secured during the year.
We look forward to another exciting year ahead!
2021 HeadLight Coverage
HeadLight Thought Leadership