As an intern at Communique PR, I have enjoyed learning more about PR professionals’ resources for their everyday projects and clients. Life as a marketing student is a fast-paced journey where I’ve been fascinated to learn more about creative branding and public relations methods. As I discover more about the PR world, Business Wire has given me some valuable tips on becoming a successful PR professional.
For those who don’t know, Business Wire is a press release distribution and regulatory disclosure company, and 60 years ago, the company opened its first office in San Francisco. Today, it has 17 offices worldwide, with a network of 100,000 media outlets and 162 countries.
To celebrate its anniversary, Business Wire is sharing 60 secrets and tips for best PR practices. This e-book has given me so much insight and guidance into the world of public relations. Specifically, I wanted to share five tips that resonated with me:
These are just a few of the enlightening tips found in this downloadable e-book, which I recommend for people looking to improve their expertise and learn best practices for effective communications. I love Business Wire’s commitment to educating its readers on myriad issues such as developing a great pitch, driving engagement from press releases, and relating to diverse audiences.
Click here to download Celebrating 60 Years With 60 Tips: Communications and PR Best Practices in Advancing Today’s News Adoption and Consumption.
Tags: Advice, anniversary, biases, Business Wire, demographics, ebook, hyperlinks, inclusive, Know your audience, marketing strategy, Media, News, News Source, PR Biases, press release, press releases, Public relations, public relations industry, quotes, visual marketing, writing tips Filed under: COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology, Writing