We’ve written often about the importance of blogging to engage customers, share company news, establish thought leadership and improve search engine rankings. A great example of a blog that has improved – and even created – business for its author is YouLookFab.com, by Angie Cox.

A former specialist buyer for ladies’ wear, Angie now runs a style consulting business in Seattle. She started YouLookFab.com to offer style advice to a larger audience, and she posts an entry every weekday. Her blog has become so successful that it has led to corporate engagements with retailers and an interview on the Today Show which aired on Saturday, March 7 – a notable and exciting testament to the popularity of YouLookFab.com.

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If you cannot see the video above, please click here to see Angie on the Today Show.

What is it about Angie’s blog that attracts so many loyal fans? To begin with, she picked a compelling subject that she knows well. She believes that fashion and style is beyond size, age and price – making her blog a relatable and informative resource for all men and women.

Unlike many fashion blogs, Angie does not critique couture or equate style with buying the latest “It Bag” (with matching $700 shoes, of course). Instead, she shares tips that help women look polished, chic, confident, and – as the name of her blog suggests – fabulous everyday.

It’s true that the clothes we wear convey a great deal about us, and this is particularly relevant in a professional setting. Many of our clients ask us for help when planning for business events such press tours, interviews and important meetings because they recognize the importance of making a great impression.

If you’re looking for style consulting, we highly recommend Angie Cox. For more information about Angie, you can check out her blog at www.YouLookFab.com and click on the “contact us” tab.