A decade is a long time. In 10 years, you’re guaranteed two presidents, five Olympics, one updated U.S. Census report and hundreds of Facebook birthday messages. In 10 years, trends change, new technology is invented and a new generation is born. Hey, 10 years ago, we thought the NBA was coming back to Seattle!
In 10 years, businesses and industries change, too. For example, Lyft, Blue Apron, Peloton and Tinder didn’t exist before 2012. If the way we travel, eat, exercise and even date have changed, is it surprising that the way we communicate changed, too? In 2012, Communiqué Public Relations was celebrating its eighth birthday. How much have we grown in the last decade? This blog post will take you on a journey into our blogs from 2012 to see how different (and yet similar) the public relations industry is today.
Today, the social media landscape looks different. While Pinterest is still operational, newer platforms like Twitter, Instagram and TikTok have taken over. Short, sweet and visual social media messaging is the way to go in 2022.
While the focus on measurement, both earned and social media, continues, the tools we use utilize have changed. Today, you can find the Communiqué team logging into HubSpot and Cision to provide data to our clients. Additionally, social media platforms like Twitter and LinkedIn have expanded their analytics offerings, allowing our team easy access to social engagement.
While some firms may be known for a specific communication style (Communiqué = PR), it is common for firms to reach across industries to communicate on behalf of their clients.
Other Changes
What Has Stayed the Same
Finally, while it is true that the world is constantly innovating, history has a funny way of repeating itself.
In 2012, our team published a blog on the merits of virtual work and provided guidelines such as “be aware of time zones,” “communicate,” and “create a culture.” We also posted a blog about collaborative tools for the office, highlighting Yammer and Zoho. We are not using these tools today, but we are incredibly thankful for Microsoft Teams and all its features and benefits as we continue remote work.
Communications is an ever-changing industry, with integration, new technology and new channels popping up constantly. However, some things never change. Ten years ago, we may have been excited about Pinterest and Google+, ready to take on the world of smartphones and hoping our clients go viral – but look how far we have come.
For more on how Communiqué has evolved over the years, we recommend reading some of our years in review, which highlight the work we have done
2013 – 2014 – 2015 – 2016 – 2017
Tags: Best Practices, Communique PR, PR, Public relations Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, PR trends, PUBLIC RELATIONS