Last week, our client Acumatica announced its primary sponsorship of Paretta Autosport, the only woman-owned, woman-driven and woman-forward team competing in the NTT INDYCAR Series, at the Big Machine Music City Grand Prix in Nashville, Tenn.

Though racing and ERP are two different industries, Paretta Autosport and Acumatica share similar values: woman-forward, speed, precision, agility, innovation, teamwork and cutting-edge technology. With more than 62% of the team comprised of women across all roles, Paretta Autosport shines a bright light on diversity and inclusion while developing talent to feed the STEM workforce pipeline well beyond motorsports.

Of the sponsorship, Acumatica CEO John Case said, “We are laser-focused on our AcumatiCares program, which aims to make the world a better, more inclusive place. Paretta Autosport’s commitment to training the next generation of women in STEM resonates deeply with us as we seek to create opportunities for women in our industry.”

See the full announcement here: Acumatica Sponsors Paretta Autosport in the INDYCAR Big Machine Music City Grand Prix in Nashville

The exciting announcement has resulted in the below coverage and social media buzz.

Cheers to the Acumatica team for this exciting announcement! We look forward to what’s to come.

Editorial Coverage

• Geekwire, In race to promote diversity and inclusion, Acumatica sponsors women-led IndyCar team, 8/2/2022
  • Techcratic, In race to promote diversity and inclusion, Acumatica sponsors women-led IndyCar team, 8/2/22
• Racer, Paretta lands Acumatica backing for Music City GP, 8/2/2022
• TobyChristie.com, Acumatica Joins Paretta Autosport as Primary Sponsor for Nashville, 8/2/2022
• SpeedSport, Paretta lands Acumatica Sponsor for Nashville, 8/2/2022
• 425 Business, Kirkland’s Acumatica Sponsoring Woman-Driven Race Car, 8/2/2022
• Paretta Autosport, Paretta Autosport Announces Acumatica as new Sponsor for Indycar’s big Machine Music City Grand Prix in Nashville, 8/2/2022
• MotorSport, Paretta reveals Simona De Silvestro’s livery for Nashville, 8/2/2022
  • Auto Breaking News, Paretta reveals Simona De Silvestro’s livery for Nashville, 8/2/22
• Paddock Eye, Acumatica Named Paretta Autosport Primary Sponsor For Nashville, 8/2/22
• Finasteridef Inpecia, PARETTA LANDS ACUMATICA BACKING FOR MUSIC METROPOLIS GP, 8/2/22
• Racefans.net, Perez rues VSC after falling short of podium places in Hungary, 8/3/22
• Abbeyfeale, IndyCar at Nashville: Christian Lundgaard, RLL Racing Lead 1st Practice Session for Music City GP, 8/5/22
• IndyStar, Beth Paretta eyeing fourth IndyCar race in 2022, more robust program with ECR in 2023, 8/5/22
• Crash.net, IndyCar at Nashville: Christian Lundgaard, RLL Racing Lead First Practice Session for Music City GP, 8/5/22
• Paddock Eye, At A Narrow Track Like Nashville, Sometimes Being In The Back Can Work Out In Your Favor, 8/7/22
• Speedway Media, CHEVROLET IN NTT INDYCAR SERIES: NASHVILLE RACE RECAP – MCLAUGHLIN LEADS TEAM CHEVY WITH RUNNER-UP FINISH, 8/8/22

Social Media Buzz

Excellent news from @ParettaSport + @SimDeSilvestro! https://t.co/HPlhDWUNeI

— Motorsport.com (@Motorsport) August 7, 2022

https://twitter.com/Acumatica/status/1556416768133910528?ref_src=twsrc%5Etfw

https://twitter.com/Acumatica/status/1556074145560924160?ref_src=twsrc%5Etfw

Thank you for your support @Acumatica !! https://t.co/SzLbnbYV16

— Beth Paretta (@BethParetta) August 8, 2022