In PR, rapid response situations often arise. For example, inbound media inquiries often need a quick turnaround because of journalists’ deadlines. In addition, journalists posting queries on websites such as HARO and Qwoted often require responses within short timeframes.
These types of requests are common, so it’s a good idea have processes in place to effectively manage them. If these inquiries are addressed and executed correctly, PR professionals can secure important media opportunities for clients and demonstrate their ability to move quickly to meet media’s requests.
Here are a few best practices to consider as part of your rapid response process:
By following these steps, you can ensure you’re equipped to handle media requests with urgent or short deadlines efficiently while also helping your clients secure even better editorial coverage.
Tags: Communique PR, PR, Public relations, Rapid Responce Filed under: COMMUNIQUÉ PR, Email, Execution, Planning, PUBLIC RELATIONS, Strategy