A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 percent believe that companies whose websites appear at the top of the search results are leaders in their field.”
Therefore, it’s critical that company websites are optimized for search engines to help increase search rankings to drive more traffic and business.
Search engine optimization (SEO) is a tried-and-true method to earn higher rankings in Google, Bing and Yahoo. Below are a few tips to get started:
Using these steps, you can take charge of your website traffic and make it easier for your target audience to find your company’s website using today’s high-powered search engines.
Tags: Bing, Bing Local, Google, Google Places, Google Sktool, iProspect, keywords, Link baiting, search engine optimization, SEO, Static URL, Yahoo Local, Yahoo! Filed under: Branding, Positioning, Strategy, Tech Industry