The supply chain became a household topic of discussion during the pandemic. However, container volumes and staying on top of terminal operations is a 24/7 focus of our client, Tideworks Technology. The company has had an active year with a few exciting deployments of different products with customers.

For background, Tideworks develops comprehensive terminal operating system (TOS) solutions that support vessel planning, yard management, gate operations and reporting. Its solutions play a significant role in optimizing marine and intermodal terminal operations, improving productivity, and enhancing supply chain efficiency for terminal operators worldwide.

From advancing into virtual reality solutions to amplifying a new customer update from Tideworks’ joint-venture company, it was a busy summer with a few notable company, partner and customer announcements. Let’s dive into the developments.

In early June, we had the opportunity to work with Tideworks to announce the successful deployment of its latest product offering, DriverSIM by Tideworks. The solution is a simulated, supplemental training tool for terminal yard tractor drivers and was created with one of Tideworks’ customers, Manzanillo International Terminal (MIT). MIT is one of Latin America’s most significant logistics hubs, connecting approximately 125 ports through its operations.

The simulated platform helps drivers learn how to maneuver the equipment and landmarks of the terminal in a virtual setting before they are on the ground. By using a simulated solution for equipment training, terminal operators reduce pain points and cost investments involved with this process. Ongoing use of the solution will also help minimize equipment emissions.

The launch of DriverSIM demonstrates Tideworks’ commitment to helping terminal operators leverage emerging technologies and improve productivity across various segments of their operations.  

The CPR team worked with Tideworks to develop and share a press release with key media. As a result, Tideworks had several articles published about the news. The team also provided a reporter with a virtual DriverSIM demo to see the training solution’s interface.

Below is a snapshot of some of the articles around the news:

• Container Management: Tideworks introduces virtual training tool for terminal tractor drivers at Manzanillo International Terminal
• Container News: Tideworks Technology introduces simulated training tool for tractor drivers at Panama’s terminal
• Port Technology: Tideworks’ DriverSIM goes live at Manzanillo terminal
• Hellenic Shipping News Worldwide: Tideworks Technology Introduces DriverSIM now Live at Manzanillo International Terminal
• AJOT: Tideworks Technology introduces DriverSIM now live at Manzanillo International Terminal
• US: Tideworks Technology Introduces DriverSIM now Live at Manzanillo International Terminal

Later in June, Tideworks also announced that its customer, Santa Marta International Terminal Company (SMITCO), a container terminal operator based in Santa Marta, Colombia, went live with Tideworks’ marine TOS solution, Mainsail 10. This deployment was Tideworks’ 15th successful implementation of its latest TOS solution.

As a gateway for trade between South America, North America and Europe, SMITCO’s use of Mainsail 10 will help the terminal manage cargo volumes from different supply chain stakeholders. 

Below is a list of some of the coverage we helped Tideworks secure as a result of this update with SMITCO:

• World Port Development: Tideworks’ TOS goes live at Santa Marta International Terminal
• Pacific Maritime Magazine: Tideworks Operating System Installed at Colombian Port Terminal
• Inside Marine: Santa Marta International Terminal Company goes live with Tideworks Mainsail 10
• Smart Maritime Network: SMITCO container terminal completes TOS upgrade
• Cargo Insights: SMITCO goes live with Tideworks Mainsail 10
• WorldCargo News: SMITCO live with Tideworks Mainsail 10

Over the summer, Tideworks’ joint-venture company, Brenock Technology, also had a significant milestone to announce. For background, Brenock entered into a joint venture with Tideworks in 2020, allowing Brenock to leverage Tideworks’ global network and accelerate its growth.

At the end of June, Brenock announced that Virgin Voyages signed a five-year agreement with the company as its port cost management software provider. Through the agreement, Virgin Voyages will use Brenock’s planning and cost management solutions across its fleet of four ships. Virgin Voyages’ selected Brenock’s planning and management tools because they are cloud-based and mobile-ready, providing fleets with a modern, end-to-end cruise management system.

We had the opportunity to collaborate with Brenock to develop the announcement and showcase the milestone with Virgin. Below is a snapshot of the articles secured with cruise and maritime industry publications:

• Cruise Mapper: Virgin Voyages signs with Brenock as port cost management software provider
• Cruise Industry News: Virgin Voyages to Use Brenock Technology’s Cruise Planning Software
• Digital Ship: Virgin Voyages selects Brenock as cruise planning software provider
• Smart Maritime Network: Virgin Voyages agrees port cost management software deal
• Seatrade Cruise News: Brenock Technology inks software deal with Virgin Voyages
• Ship Technology: Brenock Technology signs agreement with Virgin Voyages
• Cruise Portal/Portal Cruceros: Virgin Voyages signs five-year deal with Brenock Technology
• Cruise Business: Brenock Technology signs agreement with Virgin Voyages

With a few trade shows and other updates planned for the remainder of the year, we are excited to continue supporting and amplifying Tideworks’ and Brenock’s milestones.