In early October, our client Acumatica released its latest product update, 2023 R2. These updates occur twice a year and deliver hundreds of improvements and feature-rich functionality to users.
Acumatica is designed explicitly to enable small and mid-market companies to thrive in today’s digital economy. But Acumatica is more than just a product—it’s a thriving community of partners, customers and creators redefining business software and building the future of business together.
This means Acumatica prioritizes customer feedback to inform its product roadmap. Acumatica is keenly focused on evolving its product with the latest innovations and technologies while addressing the specific, real-world needs of its customers. Product updates are based on real input from its customer base.
Ali Jani, chief product offer of Acumatica, said, “With customer feedback, we can ensure our solution provides organizations with the intelligence and agility to meet their unique challenges. Our diverse community of partners, customers and creators is driven to discover better ways to work. … This collaborative effort enables us to continue delivering cutting-edge solutions that address current needs and anticipate and adapt to the ever-changing business landscape.”
What’s unique about 2023 R2?
Acumatica also added several vertical-specific features. Taken from Acumatica’s website, features include:
Distributors, Retailers and Commerce Merchants:
Manufacturers:
Contractors and Service Organizations:
See the full announcement here: Acumatica Upgrades Business Functionality Across Industries with Launch of Latest Product Update.
Part of our communications strategy for 2023 R2 included inviting media and analysts to participate in a roundtable discussion with Acumatica executives. The roundtable took place the week before the product launch and gave attendees the opportunity to ask questions about the details of the release and its impact on users and the broader industry. These efforts continued our focus on building relationships with analysts and media on Acumatica’s behalf.
The announcement has resulted in the below coverage. We anticipate more coverage in the future.
Editorial Coverage
Congrats to the Acumatica team for another successful product launch!
Tags: Acumatica, Communique PR, PR, Public relations Filed under: COMMUNIQUÉ PR, Media, News, Our Results, PUBLIC RELATIONS, Tech Industry