Time is precious. We are a society driven by deadlines and fast paced schedules, so it’s no wonder capturing people’s attention is a difficult task.
Communiqué PR recently tweeted about a NPR story titled, “The Incredible Shrinking Sound Bite.” The article explores the history behind the length of sound bites in the media. Today the average sound bite is just nine seconds! But according to NPR that wasn’t always the case. Back in 1968 the average sound bite was 43 seconds. Since then the time allotted for individuals to speak has shrunk considerably. Spokespeople, like politicians, have learned to adapt.
NPR’s story offers tips from political speakers that I believe are helpful for anyone providing an interview. Consider the following:
The bottom line is it will never seem like you have enough time to say everything you would like to say. However, by following these tips you are more likely to be heard.
Tags: eHarmony, Jobfox, Nine Second Sound Bite, NPR, President Obama, Rob McGovern, Sound Bite Filed under: PR trends
3 Comments
20 Things Every PR Pro Should Know How to Do — Get In Front Communications |
[…] Mastering the 9 second sound bite […]
20 Things Every PR Person Should Know How To Do « |
[…] How to pick a sound bite for a TV news story • Mastering the 9 second sound bite • How to use quotes in a news […]
20 things every PR pro should know how to do « womeninpr |
[…] • Mastering the 9 second sound bite […]