On February 26, Alaska Airlines announced the trial launch of its new satellite-based wireless Internet service, Alaska Airlines Inflight Wi-Fi. The launch of this service, which can be used by passengers to browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail and connect to Virtual Private Networks (VPN), garnered more than 45 print and broadcast mentions.

Yesterday (April 14), the company announced the initial survey results of its Inflight Wi-Fi service trial – and the positive data from this study illustrate consumers’ excitement over this service. Since the service trial launch, more than 2,100 passengers have logged on and used Alaska Airlines’ Inflight Wi-Fi. Of those passengers who tried the service and completed a survey during or after their flight, more than 96 percent intend to use it again.

A few of the other key findings from the survey include:

More than 78 percent of those who tried the Inflight Wi-Fi service are either “extremely likely” or “very likely” to recommend it.

More than 75 percent felt the service was either “excellent” or “very good.”
About 35 percent of passenger accessed the service with portable devices such as smart phones. Other passengers surfed the Web on devices such as notebook computers.

As a consumer, who easily gets bored and antsy on flights, this service is just the thing that I need to help keep me occupied and productive during flights. If you’d like to read more about what journalists are saying about this service, read some of the great coverage Alaska Airlines Inflight Wi-Fi Service has received:

Aviation News

Puget Sound Business Journal

RTT News

TechFlash