In case you missed it, there was study released today by ROI Research, Inc. stating that users think it’s more important to have a LinkedIn account than any other type of network. The news got me thinking about my use of social media and what constitutes as value around social media.

I agree for professional use, LinkedIn is extremely valuable. We are currently recruiting for an account manager or account director, and I have spent significant time on LinkedIn perusing professional’s backgrounds, looking at the comments others have posted about them and examining individuals’ experience. We also have found LinkedIn to be a wonderful way to advertise positions.

Nonetheless, I would be hard pressed to say LinkedIn is more valuable than Facebook or Twitter. With Facebook, I have been able to connect with people on a more personal or social manner. I have re-connected with long-lost relatives and college friends who have moved half way around the world.

Twitter also serves a unique purpose in my personal and professional life. I use it to find out about breaking news, solicit information or opinions, or find out what is trending around the world.

Just like there are different TV networks or channels devoted to specific content such as drama, sports or news, the different social networks serve unique purposes in our lives and I don’t think you can say one is more important than another.