Recently I presented at the 2009 Communicators Conference in Portland, Ore. My discussion focused on the changing media landscape and its effect on communication.
It was fun and interesting to talk about the changes I am seeing. With so much transition occurring in our industry, I think it pushes each and every one of us as communicators to be more resourceful as we look to tell our stories or our clients’ stories.
Clearly change can be frightening, and disruptive. However, with the right attitude and actions, I believe we can continue to find great opportunities.
I began my presentation by noting the changes in traditional media and then juxtaposed this with information about social networking sites, hyper-local news sites and consumer generated content. As part of this discussion I honed in on the stats surrounding Facebook and MySpace.
Clearly Facebook has come a long way from being a site for college kids. In early April, the social networking giant announced it surpassed 200 millions users world wide. Facebook also reports it has five million new people joining each week.
Twitter, the social media darling, is also very interesting. As an open network, it provides companies with an easy way to monitor public sentiment and engage with customers in a non-obtrusive manner. In 2008, Twitter grew an astounding 752 percent.
But what about MySpace? No one in my network uses it and I began to wonder about MySpace’s future. To get the most current stats for my presentation, I reached out to MySpace’s PR manager to request the latest user statistics. Here is the data about MySpace she shared with me:
ENGAGEMENT
MySpace is the top social network in all engagement categories according to comScore. In March 09, users
The company has localized versions in 30 regions across 15 languages, including:United States, U.K., Argentina, Brazil, Canada, Latin America (EspaÒol), Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, Australia, China, India, Japan, and New Zealand.
MySpace is one of the fastest growing Web sites of all time:
The stats are impressive, but still there are a number of industry luminaries who believe MySpace’s future is limited. To better understand their perspective I recommend reading a New York Times article from May 3, 2009 entitled, “Losing Popularity Contest, MySpace Tries a Makeover.”
If you have a point of view on the future of MySpace, we would love to hear from you. Let us know what you think. Is the bloom off the flower? We welcome your perspective and/or examples of how you use MySpace.
Tags: Facebook, MySpace, MySpace data and statistics, New York Times Filed under: News, Social media