Many of us know or have experienced the benefits of networking. Actively fostering existing relationships and building new ones can lead to new business leads, job opportunities or help you recruit new talent to your organization. It also provides individuals the opportunity to increase their knowledge and skill set and build their reputation in a particular area or industry. For example, ask yourself if you have ever secured a new business lead from a friend or been offered a job because someone you knew put in a good word. Chances are you have reaped the benefits of networking at least once or twice in your professional life.

With the national unemployment rate at 9.7 percent, many professionals are relying on networking to help them land their next job. People are connecting with old colleagues and buildnew relationships in order to grow their business during these tough economic times.

Author Anne Subervi explored this topic in a recent PR Week article that reminds professionals that networking can help fuel business. Subervi also says, “In PR, it’s all about who you know and managing your reputation.” This advice certainly applies for all industries, not just PR. She continues, “Keeping relationships strong can save you when times like these take a toll on your business.”

So how can you make the most out of your networking activities? Whether you are a networking pro or a networking newbie, here are a few best practices to keep in mind to help you make every encounter a success.

Establish your objectives in advance. Just as you would for any meeting, it is important to prepare in advance of a networking event or encounter. Write down your objectives and be clear about the purpose of your meeting. Think about the questions you want to ask as well as how you will answer questions you receive about yourself and your background.

Be an active participant. When you are attending a networking event or meeting an old colleague for coffee, remember to be an active participant in the discussion. Ask open-ended questions that spur conversation, listen and add value. Similar to a job interview, you should look for ways to demonstrate your skills and abilities in a meaningful way.

Be authentic. Building new relationships requires authenticity. A genuine approach will serve you better in the long term so do not try to be something you are not or overpromise on what you can deliver.

Contribute to the relationship. Successful networking relationships provide both parties with value – an equal give and take. Think about ways you can help the other person. In some instances, this may include making an introduction to another colleague or offering a new business referral.

Follow up and follow through. One of the most critical aspects of networking is the follow up and follow through. For example, if an old colleague has taken time out of his or her day to meet you for coffee, be sure to send a thank you note and follow through with any action items discussed. When you drop the ball, it not only tarnishes your reputation, but it also makes the individual less likely to help you again in the future.

These best practices will help ensure you are making the most out of each networking activity. If you have any additional tips, we’d love to hear from you. Leave a comment and start a discussion.