Fighting insider threats and managing audit and compliance requirements is a challenge for many industries, including financial services, government and healthcare. This battle can result in lost business, damaged reputations and financial losses totaling billions of dollars.
Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. In September, the company launched an update to Luminet, the company’s enterprise fraud management and compliance solution, which included the following enhancements: integration with Security Information and Event Management (SIEM) systems, most notably Sentinel 7; the introduction of the Oracle Forms data channel with support for Oracle Forms 6.5 (client-based) and Oracle Forms 10 (Web-based); significant UI and case management enhancements and features; as well as general product improvements.
With this launch, Communiqué PR aimed to do the following:
This launch provided a significant opportunity to highlight Luminet’s momentum and evolution since previous releases, particularly as concerns about insider threats grow and responding to compliance regulations becomes increasingly complex.
We developed two pitches: One to target general security publications and another to target the federal and government vertical industry publications. We also aimed to connect with industry analysts covering fraud management and compliance.
With this approach, we were able to secure six briefings for the launch, comprising six analysts and one editor with a federal trade publication. We also received five pieces of coverage:
To learn more about Attachmate’s Luminet 4.4, visit: http://www.attachmate.com/Products/efm/luminet/luminet.htm.
Tags: 451 Research Impact Report, Attachmate, Federal Computer Week, IT Jungle, iTWire, Luminet 4.4, Network World Filed under: COMMUNIQUÉ PR, Execution, Our Results, Planning, Positioning, PUBLIC RELATIONS, Strategy, Tech Industry