As 2014 ends and the new year begins, finding creative ways to stay organized always seems to be top of mind, particularly for PR pros. Start off the new year fresh with these helpful apps and resources.
What I have used this year and love:
theSkimm— this bite size email newsletter arrives daily at my computer and helps me quickly process the most recent happenings in the world with a bit of humor added. This email helps me stay current with the news, highlighting the big stories and providing links to longer reads if I want to research the topic further.
Flipboard—I recently downloaded this app and am pleasantly surprised with the versatility and enticing user interface. The personal magazine aggregates a wide range of topics—users specify which of the over 30,000 topics they want displayed in their newsfeed—that users can then “flip” through. The social newsreader has allowed me to easily filter relevant topics for myself and access timely news, as well as fun and light-hearted articles, photos and videos.
Wunderlist—this website and app has helped me stay organized with my upcoming tasks, allowing me to set reminders on my to-do list. This simple-to-navigate resource keeps me on track and ensures that I don’t miss upcoming deadlines, even emailing me reminders.
What I want to try out in the New Year:
Tweetdeck— managing clients’ mentions and/or tracking competitors’ tweets is no easy task, especially when multiple clients are involved. My colleagues suggested this powerful Twitter tool that allows users to track, organize and engage in real-time, allowing users to find exactly what they’re looking for on Twitter and successfully manage multiple accounts.
AP Stylebook—the popular PR resource is now accessible through an app, available for iOS. While the app is somewhat pricey at $24.99, I think most PR pros could benefit from having this tool easily accessible.
Staying organized and informed is crucial in the PR industry. The apps and resources that I have used have proven to be extremely helpful, keeping me up to date with condensed information that is easily accessible, and the tools that I have not yet utilized will hopefully aid my continuous pursuit of organization and informative resources. What are other apps or PR resources you can’t live without?
Tags: apps, organization, PR Resources Filed under: Consumer, PUBLIC RELATIONS