Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in our field are evolving public relations strategies. One topic Laurie touched on that especially intrigued me is the challenge for many companies to generate and distribute content that is creative, compelling, consistent, all done in a way that will produce meaningful results.
Laurie mentioned one way for public relations firms to stay competitive is to focus on content creation across a multitude of channels and departments. For example, we are all familiar with blog posts, e-newsletters, website articles, case studies and e-books. But what new and exciting content distribution formats are available to reach and engage target audiences like never done before? In addition, how can we decipher which formats are appropriate for our clients’ industries to produce meaningful results that meet their communication and business objectives? Lastly, how can companies build customer communities through these new platforms?
The article in Content Marketing Institute, 8 Ways to Take a Fresh Approach to Content Formats answered my questions above and opened my eyes to some of the nontraditional platforms companies are beginning to utilize in order to increase audience engagement and reach. Below is a breakdown of the eight formats discussed in this article along with some powerful examples.
The above eight are only a few ways companies have started to increase their creative content marketing efforts to share and raise awareness around their brand and key messages. Other new and innovative platforms include hosting virtual conferences, developing mobile apps and many more!
Deciding which format to leverage your content to achieve the most meaningful results varies depending on the industry and needs of both the company and their target audiences. Lastly, the rate and cadence at which content is developed and disseminated needs to be consistent in order to be a powerful and credible resource for your audience.
I hope that this post has sparked inspiration around new ways to create and distribute content, feel free to share your techniques as well!
Tags: Communique PR brown bags, Creative Content Marketing, infographics, Instructographics, Livestream, meaningful results, New Marketing Platforms, podcasts, Quizzes, SlideShare, strategic communications, Video Storytelling Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Planning, PR trends, PUBLIC RELATIONS, Strategy, Tech Industry