As many of you who are regular readers of our blog know, in June we worked with the Seattle Children’s PlayGarden to launch a Twitter campaign to raise awareness and garner donations for the development of the PlayGarden. The goal was to educate a broader audience about the vision of the PlayGarden and to motivate a large number of people to donate $10 or $15 to the non-profit organization.

I thought you’d be interested in the results from this campaign. Here’s an update.

1. Kathy Sitchin with the PlayGarden shows that $5,460 can be attributed to the online fundraising effort. They were also able to broaden awareness of the program-across the nation-through Twitter.

2. They now have a steady 107 followers on Twitter. This is not a huge number of followers, but it is another group of people who are now staying up-to-date on the organization’s activities.

3. Interestingly, the PlayGarden only received significant donations via Twitter when they had corresponding media coverage: After the KING 5 pieces we definitely saw a big bump in giving.

4. Having a high-profile celebrity to re-tweet on behalf of the PlayGarden would be very helpful.

We enjoyed partnering with the PlayGarden on this activity. It was an interesting experiment and the results illustrate the importance of linking one’s social media campaign with traditional PR strategies to achieve business and communication objectives.

If you’re interested in supporting the PlayGarden, please visit http://www.childrensplaygarden.org/