Case studies can be an excellent way to shape perceptions about a company’s service, software or products. For instance, consider Serials Solutions, a provider of services for more than 3,000 libraries worldwide.

When I headed off to college in the late 80s, I took a typewriter not a computer. Similarly, the process of conducting research for term papers was very different back then. Today’s students are accustomed to searching for information using Google (or some other search engine), and because of this, expect a Google-like experience when they go to their university libraries to do research.

Serials Solutions has developed unique services to help students and librarians alike. For example, Serials Solutions Summon™ service makes it possible for students to find and access material in their library from a single search box. Serials Solutions’ family of 360 services also provides solutions to librarians that make the discovery, management and access of electronic resources easier as well.

Serials Solutions’ services are critical as many of today’s libraries are subscribing to more and more electronic content. Stanford University’s engineering library, for instance is embracing the “age of bookless libraries” with most of its periodicals moving online.

To help others understand the unique capabilities of Serials Solutions’ services, we recently completed the development of ten case studies. Each case study illustrates the distinct needs of each college and university, provides insight on why the librarians selected Serials Solutions and explains the impact of its services on both researchers and librarians.

The case studies were developed after in-depth interviews with librarians, and careful review and assimilation of our notes. We then wrote first drafts and secured feedback and approvals from all parties.

When completed, the case studies will be published on the Serials Solutions website and will be an excellent tool for the sales force to reference in the field. Additionally, these case studies can serve as background for journalists wanting to better understand how these services are being used, the future of information literacy and how libraries are measuring return on investment from the adoption of Serials Solutions’ services. Finally, they’ll be a good source of content for the Serials Solutions Facebook and Twitter pages.

For more information about Communiqué PR case studies, please take a look at Securing Placements of Case Studies in Vertical Publications.