Technology | Communiqué PR
23May
How to Interact with Customer Accounts on LinkedIn for Business Growth
Everyone is looking for ways to enhance brand visibility and create opportunities for meaningful interactions with customers and partners. LinkedIn is a powerful tool for both. This blog post details how to use your business’s LinkedIn profile to create lasting relationships and increase your organization’s presence. In a previous post, “LinkedIn Posting Dos and Don’ts,” I discussed best practices for [...]
Filed under: Media, PUBLIC RELATIONS, Social media, Technology, Writing
08Feb
Preparing Panelists for Virtual Conferences
Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals [...]
Filed under: Execution, PR trends, PUBLIC RELATIONS, Remote Work, Technology
30Nov
Tips to Navigate a Website Update
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]
Filed under: PUBLIC RELATIONS, Sources, Strategy, Technology
28Sep
AI won’t eclipse the value of human professionals
A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering this 2022 study by Gould+Partners. [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Technology, WORK, Writing
21Sep
Four Tips for Writing a Technical Article
Writing an article for your client on a technical subject matter can be daunting. Industry jargon, technicalities and the subject’s inner workings can make this kind of writing uniquely complex. However, writing about a technical subject from an outside perspective has its own advantages. It helps ensure the language is accessible and clear to a new audience. In this blog [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, PUBLIC RELATIONS, Sources, Strategy, Technology, Writing
10Aug
Tips to Successfully Employ Generative AI in Content Development
Generative AI has notably impacted public relations, revolutionizing how professionals develop and execute communication strategies. Content development is one area of PR ripe for its support. PR pros can leverage tools such as ChatGPT to draft press releases, pitches, thought leadership articles, blog posts and social media posts, which can streamline time investments and boost efficiency. That said, generative AI [...]
Filed under: COMMUNIQUÉ PR, PUBLIC RELATIONS, Tech Industry, Technology, Writing
04May
Navigating the Digital Landscape: How PR Firms Can Help with Website Reviews and Updates
In today’s digital landscape, a company’s website is a vital point of contact and source of information for clients, partners and employees. Your website is often the first impression a potential customer or employee has of your organization, providing them with a glimpse into your company’s culture and professional environment. So, it’s imperative that your online presence is user-friendly, aesthetically [...]
Filed under: Branding, Email, Media, PUBLIC RELATIONS, Technology
20Apr
Press Release Metrics That Matter: Business Wire Edition
Business Wire’s online analytics report, NewsTrak, can help you quantify the success of your press releases. But with so much data available, how do you determine which metrics matter most? In this post, I’ll highlight the metrics PR professionals should use to measure the impact of press releases distributed on Business Wire. Armed with this knowledge, you can make informed [...]
Filed under: COMMUNIQUÉ PR, Monitor and Measure, PUBLIC RELATIONS, Sources, Strategy, Technology
13Apr
Mastering Nonverbal Communication in Virtual Meetings & Across Cultures: Tips and Insights for Success
Many people have heard or read the data about the importance of nonverbal communication in conveying information. Experts often report that nonverbals are more powerful than the words we actually use. In fact, studies suggest that nonverbal communication accounts for 70 to 93% of communication – including body language, gestures, eye contact, facial expressions, voice (volume, rate, pitch, and timbre) [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Remote Work, Technology
30Mar
Take ChatGPT for a spin without compromising confidential data
As a daily user of ChatGPT for the past several months, I've come to regard it as an indispensable resource in my digital toolkit. Since it’s still relatively new for many, I thought it might be useful to share a list of my favorite prompts with those curious about ChatGPT, as well as some essential security considerations. An important caveat [...]
Filed under: Sources, Strategy, Tech Industry, Technology, Writing
23Mar
Flowroute Announces Upgrades to its HyperNetwork Service + Tips for Product Relaunches
Despite the popularity and convenience of messaging solutions, voice calls are still important for organizations. Specifically, companies must be able to receive inbound calls from customers, stakeholders and employees to continue to grow and run their business. The ongoing increase of cybersecurity breaches and climate disasters pose a threat to network and internet connectivity. These threats have created a need [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Media, Our Results, Tech Industry, Technology
16Mar
Four Tools to Build an Effective Press List
PR pros know that behind every piece of media coverage is an effective press list. Your client might have a great story to tell, but getting the right set of eyes on that story can be challenging. Securing media coverage means having the right information at the right time, and then getting that info in front of the right people. [...]
Filed under: COMMUNIQUÉ PR, Email, Media, PUBLIC RELATIONS, Sources, Technology, Writing
22Dec
Best Practices for Calendar Management
Has there ever been a time when you needed to collaborate with coworkers, clients, or vendors, and it became a momentous task to schedule a time that works on everyone’s calendar? With the holidays in full swing, it can become stressful to get jobs done when it requires meetings with others who may be on vacation, not to mention all [...]
Filed under: Collaboration, Planning, Remote Work, Technology, WORK
25Oct
Microsoft Excel Tips for PR Professionals
Microsoft Excel has been a staple for my work in office environments, even after changing industries. I have needed Excel for multiple reasons, first in childcare management and now in my current role in a public relations firm. Excel is an essential tool for creating quality, data-related work, and I have found that even though I have Excel experience, my [...]
Filed under: Collaboration, Education, Monitor and Measure, PUBLIC RELATIONS, Remote Work, Technology, WORK
11Aug
How Construction SMBs Are Managing Digital Transformation
COVID-19 transformed the construction industry. The pandemic forced companies to fast-forward technology implementations to cope with stalled projects, funding shortages, staffing challenges and supply chain issues. The result? A rapidly automating industry. Job sites are utilizing cloud-based technologies to keep up with digital transformations. These effects are evident in small and medium-sized businesses (SMBs), including those in the construction industry. [...]
Filed under: INDUSTRY, Infrastructure Industry, Strategy, Technology
09Aug
Acumatica Champions DEI by Sponsoring Women-led INDYCAR Racing Team
Last week, our client Acumatica announced its primary sponsorship of Paretta Autosport, the only woman-owned, woman-driven and woman-forward team competing in the NTT INDYCAR Series, at the Big Machine Music City Grand Prix in Nashville, Tenn. Though racing and ERP are two different industries, Paretta Autosport and Acumatica share similar values: woman-forward, speed, precision, agility, innovation, teamwork and cutting-edge technology. [...]
Filed under: INDUSTRY, Tech Industry, Technology
04Aug
Pros of Leveraging Podcasts in PR
Currently, over two million podcasts exist, and more than one-third of Americans listen to podcasts regularly. Given their popularity, podcasts have become a medium that organizations should consider for reaching target audiences and supporting communication objectives. Though podcasts are a relatively new addition to the PR ecosystem, they are rapidly becoming a staple in building thought leadership and credibility for [...]
Filed under: Branding, COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology
28Jul
What Analytic Research Service Is Best for You?
Many of our clients are committed to creating and publicizing meaningful thought leadership content in the form of surveys, white papers, briefing papers, podcasts and webinars. In fact, today it seems like there have never been more opportunities for content placement. The key, however, is to make sure the things that you’re creating are truly valuable. Content needs to be [...]
Filed under: COMMUNIQUÉ PR, Education, Experience, Monitor and Measure, Planning, PUBLIC RELATIONS, Sources, Strategy, Technology
30Jun
Navigating the Post-Pandemic PR World
Key takeaways from PRNews’s “Measuring Earned Media Pitching In Today’s Hybrid Environment” The industry is still learning how to navigate our post-pandemic world. From hybrid events to media relations, we are all adjusting to new best practices. This month’s webinar from PRNews provided some valuable guidance. “Measuring Earned Media Pitching In Today’s Hybrid Environment” featured a panel of speakers that [...]
Filed under: Collaboration, Consumer, INDUSTRY, Media, Planning, PR trends, PUBLIC RELATIONS, Remote Work, Social media, Technology, WORK
10May
How PR Firms Can Improve Security Measures Amid the Uptick in Cyberattacks
Over the past few weeks, the world has watched the Ukrainian-Russian crisis evolve into a significant conflict, impacting hundreds of thousands of people and businesses. After the conflict broke out, U.S. cybersecurity agencies reported an 800% increase in cyberattacks over a 48-hour period. Additionally, President Biden warns that a flood of significant cyberattacks may be on the way that could [...]
Filed under: COMMUNIQUÉ PR, Crisis Communications, PUBLIC RELATIONS, Remote Work, Technology, WORK