As we wrap up a project for Aveso Displays, we want to summarize the results we secured for the company.

Aveso Displays is a developer of printed electronic displays for the credit and security card industry. The company’s solution can be used for one time password (OTP) technology among other things. As you may know, OTP technology is often utilized by large enterprise companies or financial institutions to prevent fraud. To embed OTP on a credit card, manufacturers need flexible display modules which can withstand the hot lamination process used to produce bank cards.

To raise awareness for Aveso, we focused on securing briefings with influential industry analysts and placing contributed articles to position the company as a thought leader in the electronic display market

Specifically, over the course of a three-month project for the company, we secured nine conference calls with top-tier industry analysts at Gartner, Forrester, Frost & Sullivan, IDC, and other leading firms.

These briefings enabled Aveso to establish relationships with key industry analysts following the banking and security industries and gauge their perspective on Aveso’s technology and how it impacts relevant industry trends.

We also placed and wrote three contributed articles in the following publications:

• Electronic Design, “Flexible Display Modules Offer New OTP Options” – October 1, 2009
• ECN Magazine, “Printed Displays Offer New World of Design Opportunities” – February 10, 2010
• Bank Systems & Technology, “Fraud and ID Theft: Are One-Time Password Bank Cards the Answer?” – Feb. 17, 2010

In these articles, Aveso provides insight on how flexible display technology can help increase security and provide new design opportunities for a range of companies.

It was a sincere pleasure working with Aveso Displays as well as the analysts and journalists who expressed interest in understanding how flexible display solutions can be used in products – such as OTP credit cards – to protect banks and consumers from fraud.

We hope to have the opportunity to build on this experience by taking on another PR project for Aveso Displays or other companies working on technology to prevent the illegal access of personal information.