Delta-Q Technologies (Delta-Q), a leading provider of battery charging solutions, recently announced the release of its new high-performance charger, the RQ700. A part of the RQ Series, the RQ700 provides a high-volume, cost-effective charging solution for battery-powered light e-mobility, industrial and commercial equipment.
To create a successful announcement, our CPR team worked with Delta-Q to implement our media strategy. We developed a tailored press list for media covering electrification, light electric vehicles (LEVs), outdoor power equipment and industrial pallet trucks. Since original equipment manufacturers (OEMs) can utilize this charger in multiple industries, it was important that our list represent a wide array of publications. This ensured a diversity of coverage throughout industry verticals.
We also targeted outlets who were attending the same upcoming events as Delta-Q. For example, we reached out to reporters attending iVT Expo about speaking with Delta-Q at the event. This is a convenient way to secure in-person interviews in today’s virtual workforce.
Our pitch strategically highlighted key aspects of the charging solution and its impacts on OEMs and customers. We also included an image of the charger and the full press release for the convenience of the reporter.
Our strategy paid off. We secured 26 articles in industry publications. A full coverage recap can be found below.
We are proud to work with an esteemed brand like Delta-Q to share news regarding their latest technologies.
Delta-Q RQ700 Coverage Recap