As many marketers and PR professionals know, the right images are often essential to build correct brand awareness with consumers or key business decision makers. However, the cost of custom photography can be prohibitive – especially when a brand manager has to travel to a location to manage the composition and direction of a photo shoot.

Consider Starwood Hotels & Resorts Worldwide, Inc. The company has almost 1,000 properties in more than 80 countries all over the world. Jonathan Phillips, senior manager for photography, has at least one photo shoot scheduled each week making it difficult to attend each and every one of them.

Given this, Phillips was thrilled to have the opportunity to use OnSet, a new solution launched on October 20 by OnRequest Images, a leading provider of custom photography services and a Communiqué PR client.

The OnSet Live Shot Dashboard uses standard browser technology and is combined with a standard interface that is available to clients via their mobile devices, desktop and laptop computers. This allows managers to review the composition and direction of each shot and provide immediate input to people on location through a “click-to-text” feature.

According to Phillips, Starwood’s ability to collaborate with photographers has been revolutionized with OnSet. “We are participants now and love that we can collaborate directly with photographers as they shoot.”

Additionally, by allowing images to be sent from the set to others on the marketing team, OnSet provides a window for all photography stakeholders to see the progress of the photo shoot and comment in real-time.

As many companies continue to look for ways to mitigate the costs surrounding worldwide brand-building activities, we believe that solutions such as OnSet will become increasingly popular.

For more information about OnSet, please click on the click for the full press release: http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20091020005195&newsLang=en