Peter Shankman’s Help a Reporter Out (HARO) recently featured a new service from mBLAST called AwardSync. This free service enables award organizers to post information and publicize industry award programs. It also makes it easy for organizations and PR professionals to find awards relevant to their specific industry and vertical market. AwardSync provides information about deadlines and enables users to filter and save searches. We recently tested the service and found it offers intuitive search functionalities much like Google and can be a valuable resource when developing awards programs for clients.

Clearly, pursuing and winning the right industry awards can help organizations increase sales, raise awareness of their products and services, recruit talent, and establish thought leadership with a wide range of audiences including consumers, industry experts, venture capitalists and influential media.

We’ve developed numerous awards programs on behalf of our clients. Most recently, we developed an awards calendar for one of our newest clients Earth Class Mail, a provider of online mail management solutions designed to meet the needs of individuals, small businesses and international license partners. We researched vertical categories including finance, legal and technology innovation. We were able to find a number of industry awards in these categories by searching on AwardSync.

As you consider developing an awards calendar on behalf of your organization or client, we encourage you to register for AwardSync and test out their service. For tips on creating winning award submissions, visit our past blog here.