Throughout its years, Communiqué PR has developed strong relationships with industry analysts. With many of our clients, we recommend cultivating and growing a network of analyst advocates who can actively provide feedback on, or help validate their products and services. Analysts are a critical audience that has the ability to influence potential customers, offer third-party support to add credibility to news stories, and raise awareness around new product categories.

Recently, we’ve partnered with CENTRI, a leader in new wireless service technologies that increases network efficiency, performance and security through data intelligence and universal awareness across all networks for service providers and enterprise companies to engage the analyst audience. Developing and executing against a strategic analyst-relations program can be especially critical for startups such as CENTRI as they look to gain traction in their respective marketplace and increase their perceived value.

To date, we’ve secured six meetings with several top-tier analyst firms who are experts in the mobile industry. These firms include Gartner, Forrester, IDC, the Aberdeen Group, the Yankee Group and Frost and Sullivan. In preparation for these meetings, we also helped CENTRI develop a PowerPoint presentation with background on CENTRI as a company, a deep dive into its BitSmart solution and why its products and services are disruptive to the industry.

Thus far, the feedback has been phenomenal. Each analyst had great insight to share and smart questions around CENTRI’s solutions, how it works and how it can benefit the industry. More importantly, each analyst was interested in staying in close contact with CENTRI to stay apprised of its key milestones and touch base as the company officially brings its product to market. As a startup, it was important for CENTRI to determine whether its messages would resonate and whether it had a sound go-to-market strategy. Through these analyst briefings, the company was able to help validate its business and product solutions.

CENTRI is now poised to continue its momentum through media relations, product launches and by engaging in industry-wide events. Stay tuned as you can expect some exciting announcements from CENTRI in the coming months.