To highlight the looming concerns surrounding the growth in mobile data traffic and showcase the solutions available to operators to address this issue, Communiqué PR recently placed three contributed articles in prominent mobile wireless industry publications for Mobidia.
These articles enabled Chris Hill, vice president of marketing with Mobidia, to share his perspective on network congestion and provide a point of view on different solutions operators can deploy. The articles also position Mobidia as a thought leader in the mobile wireless space.
As you can imagine, network congestion is placing tremendous strain on mobile operators and the pressure is not letting up. In fact, according to research firm Informa, mobile data traffic in 2010 is predicted to increase by 50 percent.
Why this staggering growth? The use of wireless laptops, netbooks and smartphones – such as iPhones, Android-based phones and BlackBerrys – are creating unparalleled levels of wireless data flow. And as congestion continues to increase, subscribers will feel the backlash with more dropped calls and slower connection speeds.
These articles provides insight on how mobile network operators can deploy technologies such as transport layer optimization (TCP) to increase the efficiency of a network, enable operators to maximize revenue opportunities and provide their subscribers with the best user experience possible.