Over the past two months I have had the pleasure of working with Mobidia to increase the company’s profile leading up to Mobile World Congress in February. Mobidia’s technology provides mobile operators with a software platform that expands the capacity of their existing networks, and speeds the delivery of data to subscribers. It is a particularly exciting technology which provides mobile operators with comprehensive information about their wireless data networks. The rewards to mobile operators and subscribers are big: wireless operators save money, and their networks are improved for everyone. Data – like videos, images or VoIP – is sent and received faster from smartphones and laptop computers.

Leading up to Mobile World Congress, Mobidia wanted to brief industry analysts to build credibility and create the right perceptions about the company, as well as to generate demand for its technology. These briefings reinforce a positive profile of the company in the research reports written by analysts and purchased and read by potential customers. For more background on why an analyst relations program is important, check out this blog entry.

Chris Hill, vice president of marketing at Mobidia had this to say about our work scheduling analyst briefings:

“As we began the process of driving industry awareness of our technology, we wanted to brief industry analysts about the value of our innovation to gain third party endorsement. Communiqué PR did a fantastic job of reaching out to analysts and securing briefings on our behalf. The insight gained from these briefings and the analyst quotes we received will be instrumental in helping us prepare for our campaign at Mobile World Congress.”

I want to share some of the results we achieved for Mobidia. I hope this will help you gain a better understanding of what can be achieved by investing in relationship building with this very influential group of people.

Mobidia’s technology received a warm welcome from analysts, and we secured briefings with eight analysts, some of whom were able to provide quotes. Here are a few quotes we received about the market demand for Mobidia’s technology:

“Mobile operators’ networks are becoming increasingly stressed as more people send and receive broadband data – such as video, social networking and web traffic – with their laptop computers and smartphones. However the growing traffic volumes are not matched by equivalent growth in revenues, as the trend towards flat-rate pricing coincides with fierce competition. Consequently, there is a need for mobile operators to reduce their overhead costs. Among other approaches, mobile operators are looking at software solutions to optimize their networks, relieve congestion and reduce costs. If Mobidia’s trial results conclusively demonstrate a reduction in costs and congestion, it is likely to be of significant interest to mobile operators.” – Dean Bubley, Disruptive Analysis

“An increase in laptop, video and peer-to-peer traffic as well as the growing adoption of smartphones is placing tremendous stress on wireless data networks. Mobile operators are also faced with managing uneven data usage amongst subscribers. These challenges will only grow as operators aim to increase data users through subsidies on smartphones and data cards. Rather than putting an expensive band-aid on the problem by adding network capacity, operators should look for intelligent solutions to better manage and understand the data traffic on their networks. Mobidia’s technology provides mobile operators with a solution that increases the capacity of their existing wireless networks allows them to monitor traffic to improve the overall subscriber experience.” – Susan Welsh de Grimaldo, Strategy Analytics

“Today’s wireless networks are struggling to cope with the high volumes of data traffic being transferred by an increasing number of smartphones and laptop computers. Mobile operators need to increase 3G network access and capacity while decreasing capital and operating costs in order to meet the growing customer demand, but the high costs to deploy new infrastructure can be prohibitive. Mobidia’s technology addresses the clear need for cost-effective software solutions that optimize data networks without degrading the end-user experience.” – Phil Kendall, Strategy Analytics

It was an absolute pleasure to have the opportunity to support Mobidia’s activities educating industry analysts.