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Founded by Former Microsoft Data Executives, Parllay Launches to Help Fuel Social Media Management
Much to the dismay of marketers around the globe, the social media landscape has become extremely crowded and noisy. Today, there is an over-abundance of social tools available that include monitoring, analytics and publishing for brands and agencies to drive and manage brand engagement. What has been missing is a way to unify all the disparate platforms into one suite [...]
Filed under: COMMUNIQUÉ PR, Our Results
Communiqué PR Celebrates Six Years With Trivia Contest on Twitter
This February, Communiqué PR is celebrating its sixth anniversary. In conjunction with this milestone, we have decided to launch a Twitter contest. You can follow @CommuniquePR to participate in the Communiqué PR Trivia Contest. Here’s how it will work. Beginning at 6 a.m. PT on Feb. 12, we’ll post the first of eight trivia questions. The first two correct responses [...]
Filed under: News, Strategic Public Relations book
Make Learning and Saving a Goal in 2009
One of the most popular New Year's resolutions is to save money. In fact, The Today Show recently asked their readers to share their money resolutions for 2009 and received a flood of responses. Viewers' resolutions included: 1. Assess what you have and make use of it. 2. Look great for less. 3. Save money on entertainment without forgoing fun. [...]
Filed under: Monitor and Measure, Our Results, Tech Industry
Facebook Applications & Strategic Communications
As the lines between traditional public relations and social media blur, we have been thinking about how our clients can leverage custom Facebook applications to drive awareness and engagement of their products and services. We did some research to get a handle on new apps for Facebook and asked people to tell us which ones they felt are the best. [...]
Filed under: COMMUNIQUÉ PR
13Apr
Mastering Nonverbal Communication in Virtual Meetings & Across Cultures: Tips and Insights for Success
Many people have heard or read the data about the importance of nonverbal communication in conveying information. Experts often report that nonverbals are more powerful than the words we actually use. In fact, studies suggest that nonverbal communication accounts for 70 to 93% of communication – including body language, gestures, eye contact, facial expressions, voice (volume, rate, pitch, and timbre) [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Remote Work, Technology
Pete Carroll, USC Head Coach’s Use of Social Media
As a University of Oregon alum it is not easy for me to acknowledge how impressed I am with USC's head football coach Pete Carroll's use of social media. The guy is doing a phenomenal job of galvanizing support for his players and team. Consider this, today Carroll has more than 53,000 followers, and when USC running back Stafon Johnson [...]
Filed under: Social media
LinkedIn Introduces Comprehensive Company Pages
LinkedIn has become well known as a tool to market your company, network with colleagues, build relationships with potential clients or employees and highlight your expertise. Communique PR actively uses LinkedIn for a variety of purposes from networking to recruiting, and we recommend it to businesses and job seekers alike. As a heavily used recruiting tool, one of the most [...]
Filed under: PR trends, Social media
Creating a Press Room
Recently, we provided a client with some suggestions on what kind of content to populate his company's press room with. Given his company's Web 2.0 and social-networking focus, we suggested some ideas on how to create an innovative, informative, provocative and interesting online media newsroom. Before you delve into the tactics of creating your online media room, I recommend you [...]
Filed under: Media, Strategy
Leveraging the Blogosphere; Insights from CPR
Many companies struggle with how to respond to bloggers - let alone engage and interact with them. With more than 75 million blogs on just about every topic imaginable, it is overwhelming to think about monitoring and engaging bloggers. The key, like so many things in life, is focus. You need to figure out who the most influential bloggers are [...]
Filed under: Social media
Crisis Communication Lessons From Floyd Landis
Earlier this year I read Paul Kimmage’s interview of Floyd Landis, a retired cyclist. I had watched Landis win the Tour de France in 2006 and followed the subsequent doping controversy, which included him being stripped of his Tour de France win. So I was interested to learn about the chronology of events and actions that kept the controversy in [...]
Filed under: Crisis Communications, Media
13Jan
Top Tips to Future-Proof Your Business
Transformations to the digital world and workplace are happening all the time and impact how we interact with our organizations daily. This shift has emphasized the need for collaborative tools, new communication techniques, increased security and maintenance of competency as team members span across various locations and business practices shift. Keeping up with the times is difficult enough on a [...]
Filed under: Business to Business, Collaboration, COMMUNIQUÉ PR, INDUSTRY, Leadership, Remote Work, Tech Industry, Technology
02Jul
How Business Leaders Can Combat Systemic Racism Within Their Companies
The May 25 killing of George Floyd in Minneapolis sparked ongoing demonstrations and social unrest across the U.S., bringing racial inequality back to the forefront of our collective conscious. Many difficult questions have since emerged regarding how our country must address systemic racism and identify the areas where more work needs to be done. Earlier this month, GeekWire released a [...]
Filed under: COMMUNIQUÉ PR, Positioning
New Features on LinkedIn for Companies
I can still hear my former professor repeating to the class, “Connections, connections, connections.” Though my classmates occasionally grew tired of this advice for starting a successful career, I certainly benefitted from the repetition. What I learned from my professor is that one of the most valuable tools when seeking and maintaining a career is, indeed, connections. In the class, [...]
Filed under: COMMUNIQUÉ PR
The Power of MSNBC.com
Recent data from Nielson Online reveals MSNBC.com attracts more unique visitors than both Yahoo! News and CNN.com (http://www.msnbc.msn.com/id/28268304/). With more than 41.8 million unique visitors in November alone, MSNBC.com is a powerful online outlet to target when looking to reach a broad consumer audience. Given this outlet's significant reach and credibility with consumers, there is intense competition for coverage among [...]
Filed under: Consumer, Media, Our Results, Tech Industry
22Oct
The Basic Tenants of Diplomatic Communication
The words we speak and how we deliver them can greatly influence how others perceive our message. It’s important to carefully consider our words to ensure that the messages we want to convey come across as clearly as possible. In life, both professional and personal, we communicate with a variety of people from a variety of backgrounds, with different views [...]
Filed under: COMMUNIQUÉ PR, PR trends, PUBLIC RELATIONS, Strategy
25Aug
4 Lessons We Can Learn From The Sopranos’ Paulie “Walnuts” Gualtieri About Effective PR Strategies
On July 8, 2022, actor Tony Sirico suddenly passed away at the age of 79. Although his professional career spanned decades, most recognize Sirico for his award-winning performance as Paulie “Walnuts” Gualtieri in The Sopranos. As a high-ranking member of the DiMeo Crime Family, Paulie had his fair share of arrogant, funny and down-right ruthless moments on The Sopranos. However, [...]
Filed under: Branding, Education, Execution, Media, Monitor and Measure, Planning, PUBLIC RELATIONS, Reputation Management, Strategy
Tips for Better Communication and Collaboration
Over the course of my communications career – too many years to mention, practicing in both agency and in-house environments – I am often surprised by the lack of communication among communications professionals. While we strive to develop strategic and effective communications for outward facing audiences, all too often we fail to communicate within our own organizations. Today we know [...]
Filed under: COMMUNIQUÉ PR
Best Practices for Company Pages on LinkedIn
[caption id="attachment_4226" align="alignright" width="150" caption="Image Credit: resonance"][/caption] A LinkedIn Company Page is important for multiple reasons. It is a place for a business to share its story and present the company image to potential customers. It gives the company an opportunity to advertise its products or services externally while also helping to showcase internal connections. Therefore, it is important that [...]
Filed under: Social media
Crossovers Between Internal and External Communications
Last week at our Communiqué PR brownbag, Melissa Cafiero, a past Communiqué employee and current senior communications manager at Projectline for Microsoft Windows NEXT, took time out of her week to share insight about her experience managing internal communications. As an experienced PR and corporate communications executive, Melissa is passionate about helping organizations uncover the most meaningful way to interact [...]
Filed under: COMMUNIQUÉ PR, News, Our Results, PUBLIC RELATIONS
29Sep
Newsletter 101: Tips for Launching a Customer Newsletter, Best Practices & Metrics to Track
Today’s consumers are inundated with digital marketing at every turn. Increasing customer engagement and breaking through the noise can be a difficult feat for companies to achieve. Luckily, email marketing is still an effective strategy. According to McKinsey, email is the most cost-efficient digital marketing channel and is 40 times more effective for gaining new customers than social media. In [...]
Filed under: Collaboration, COMMUNIQUÉ PR, Email, PUBLIC RELATIONS, Strategy, WORK