For brands hoping to engage consumers and maintain a consistent social media presence, a Facebook page can be an effective tool. Despite debates over what a Facebook “like” is actually worth, or whether the company is here to stay, Facebook provides an excellent resource for sharing content, engaging with fans, and telling your brand’s overarching story. If you are part [...]
At Communiqué PR we are on a quest to be the strongest PR agency in Seattle – in more ways than one. How? By challenging ourselves to do 100 consecutive push-ups, which we referenced in Monday’s post on sparking creative culture. For this challenge, we’re talking real, on-your-toes-not-on-your-knees push-ups. Our training began a few weeks ago and almost immediately, all [...]
It seems that bad news is all around lately. I’ve heard this comment a lot from people who reacting to the news of the Boston Marathon, bombings, Newtown, Conn., shootings and fertilizer plant explosion in West, Texas. “When it rains, it pours,” we are all saying. Unfortunately, we’ve also seen a lot of bad reporting raining down on us from [...]
With shrinking editorial rosters at publications across the country and an explosion of online publications eager to populate their sites with relevant content, an old-school PR tool stands at the ready to help fill the gap – the classic mat release (also known as a matte release.) About Mat Releases A mat release is a consumer-oriented feature story that is [...]
Communications professionals (including the Communiqué team) often tout corporate blogs as a way for businesses to create a voice, connect with their audience, drive thought leadership and increase website traffic. While this is all true, corporate blogs can become especially handy when a company has a crisis on its hands – especially if the company is a small to medium [...]
If you’re anything like me, the last thing you want to do is to spend 15 minutes or more on the phone or engaged in correspondence with a customer service representative via instant message or email. Let’s face it, by the time we’re reaching out to them for assistance—especially when we rely on their service for something critical (like access [...]
Quentin Hardy of The New York Times recently wrote a story that positions Seattle as the next tech capital, highlighting a trend that is changing the way people think about the Emerald City. For a city mostly known as the birthplace of Starbucks, the Seahawks and rain, a recent influx of Silicon Valley venture capital investments and big wigs like [...]
Writer’s block – sadly, it happens to all of us. Few things are worse than hitting the proverbial wall, especially in a field like PR, where writing is a daily requirement, be it for emails, media briefings, pitch materials or content development. When you find yourself stuck, the magic question becomes, “How can I get the creative juices flowing again?” [...]