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As fear of Ebola dominates news waves and this week’s elections, one of the most interesting—and polarizing—stories to hit is of quarantined American nurse Kaci Hickox. Testing negative for the disease after treating patients in West Africa, Hickox returned to her native Maine, where she has been forced by state politicians to undergo a 21-day quarantine. Outspoken in her rejection [...]
Much to the dismay of marketers around the globe, the social media landscape has become extremely crowded and noisy. Today, there is an over-abundance of social tools available that include monitoring, analytics and publishing for brands and agencies to drive and manage brand engagement. What has been missing is a way to unify all the disparate platforms into one suite [...]
Last month, we collaborated with Delta-Q Technologies (Delta-Q) to launch its new partner program, "Charged by Delta-Q.” The program is a battery compatibility initiative to help original equipment manufacturers (OEMs) identify and deploy quality power systems in their equipment. Delta-Q created this program to increase collaboration among battery manufacturers and OEMs. The program provides OEMs with a library of power [...]
In the world of cloud technology, BitTitan shines brightly, consistently setting new benchmarks in service automation and digital transformation. Throughout Q1 2024, BitTitan led the industry with insightful thought leadership and byline placements in notable publications. In this blog post, we unpack BitTitan's Q1 triumphs. From redefining the contours of cloud migration to understanding the importance of IT governance, BitTitan’s [...]
"Change is hard at first, messy in the middle, and gorgeous at the end." - Robin Sharma In any organization, managing change—whether it’s a reorganization, merger, acquisition, reduction in force, or the implementation of new technology—can be challenging. These transitions often have complex, far-reaching effects that require careful planning and execution. However, matrixed organizations face an added layer of difficulty. [...]
If you’re a Facebook user you’ve probably come across sponsored content in your news feed. Because people willingly give Facebook so much personal information, the social media giant is good at serving up highly relevant paid content for their consumption. This content comes up alongside user-generated posts, so as people quickly scan their newsfeeds they see these ads. However, it [...]
Throughout its years, Communiqué PR has developed strong relationships with industry analysts. With many of our clients, we recommend cultivating and growing a network of analyst advocates who can actively provide feedback on, or help validate their products and services. Analysts are a critical audience that has the ability to influence potential customers, offer third-party support to add credibility [...]
As the lines between traditional public relations and social media blur, we have been thinking about how our clients can leverage custom Facebook applications to drive awareness and engagement of their products and services. We did some research to get a handle on new apps for Facebook and asked people to tell us which ones they felt are the best. [...]
This economic downturn has hit the newspaper industry hard, and free papers have taken the biggest blow. In a June 7, 2009 New York Times article on the subject, Eric Pfanner describes the plight of the free newspaper. He writes, "They rely entirely on advertising, which is more volatile than revenue from newsstand sales and subscriptions." Unlike their paid counterparts, [...]
Many businesses question the value of quarterly review meetings, considering the cost and time required for preparation and execution that could have been spent elsewhere. But experts agree that businesses that invest in quarterly reviews have a greater chance of meeting their goals and succeeding in the marketplace. According to a Harvard Business Review blog post on best practices, titled [...]
Recently, I was asked to describe the purpose of a communication toolkit and thought it would be helpful to provide some details on what they are and how people use them. The communication toolkit typically includes ready-made materials or template materials that can be customized by others to aid them in achieving a particular goal. The goal might be education, [...]
Obtaining buy-in with key stakeholders is an important process of building a successful PR program. Building consensus ensures that everyone in the organization supports the PR activities and the approach you've chosen. Another reason that building consensus is important is that it provides the opportunity to obtain additional ideas and understand objections that may not have occurred to you. When [...]
In early October, our client Acumatica released its latest product update, 2023 R2. These updates occur twice a year and deliver hundreds of improvements and feature-rich functionality to users. Acumatica is designed explicitly to enable small and mid-market companies to thrive in today’s digital economy. But Acumatica is more than just a product—it’s a thriving community of partners, customers and [...]
With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as planning for upcoming years. [...]
Whether it’s an strategic PR plan, an important customer announcement or a new message to reach your audiences, obtaining buy-in from key stakeholders ensures that everyone understands and supports the recommended approach. Securing consensus also provides the opportunity to obtain additional ideas and perspectives, and to understand objections that may not have been apparent to you at the outset. As [...]
Here at Communiqué PR, we are enthusiastic about staying on top of current ”tools of the trade” that enhance communication. That’s why the new cloud-based presentation software, Prezi, caught our eye. Since learning about the tool, I have noticed multiple presentations in the format, and have even seen LinkedIn profiles boasting to be “Prezi experts.” A recent TedTalk on YouTube [...]
LinkedIn recently announced the addition of a new “Follow Company” button to its social networking site. I’m a big fan of LinkedIn and, in fact, a few of us at Communiqué PR have written about it over the last several months. With 150 million members and greater than two million member companies, it’s evident that LinkedIn is increasing in value [...]
On Wednesday, May 27, 2020, the AP Stylebook will release a new print edition of its must-have reference manual. Online subscribers have had access in recent weeks following a virtual panel preview led by AP Stylebook Editor Paula Froke at the ACES: The Society for Editing national conference. The new entry on gender-neutral language is getting a lot of attention [...]
With so much content and information being shared on the Internet today, visuals are regularly used to captivate and engage readers beyond the written word. In addition, the speed at which information is now being shared is reshaping how we absorb media. For example, take the rise of Pinterest, the online scrapbook of images which are often sourced from various [...]
A decade is a long time. In 10 years, you’re guaranteed two presidents, five Olympics, one updated U.S. Census report and hundreds of Facebook birthday messages. In 10 years, trends change, new technology is invented and a new generation is born. Hey, 10 years ago, we thought the NBA was coming back to Seattle! In 10 years, businesses and industries [...]