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As a PR professional working in an agency environment, I’m fortunate to work with a variety of clients from different industries. Each new client brings an opportunity to learn something – whether it be a new product or a technology I’ve not used before, or even learning about the culture of the targeted audience – and it’s this constant learning [...]
As 2008 comes to an end, we want to reflect on the highlights for the firm and our clients from this past year. It's been a fantastic year filled with several client successes as well as personal successes. Despite the recent economic downturn, we have much to be thankful for and celebrate. Throughout the year, our clients made some exciting [...]
In the century since its inception, commercial aviation has soared into modern life, becoming an indispensable mode of travel. Each day, more than 45,000 flights arrive to and depart from U.S. airports. The 2.9 million passengers who fly daily within the U.S. entrust their safety to airlines. That’s why a catastrophe like the one on January 5, when a door [...]
Recently, we provided a client with some suggestions on what kind of content to populate his company's press room with. Given his company's Web 2.0 and social-networking focus, we suggested some ideas on how to create an innovative, informative, provocative and interesting online media newsroom. Before you delve into the tactics of creating your online media room, I recommend you [...]
In August 2021, I wrote about Kantola Training Solutions and its effective and successful harassment prevention and diversity, equity and training programs. (My previous blog is “Looking for Resources for a Healthy Workplace” in case you’re interested.) Since that time, Kantola released a new family of online harassment prevention training, including employee and manager courses with versions specific to many [...]
After two African American men were arrested in a Philadelphia Starbucks for asking to use the restroom without purchasing something, the nation wondered how the giant conglomerate would handle such a polarizing crisis. Not long after the video of the confrontation with police and hashtags to boycott the coffeeshop went viral, Starbucks rolled out an impressive crisis management plan. Here [...]
Not a week goes by when there isn’t a story in the news about a high-profile security breach. Inevitably, after each incident knowledgeable PR experts weigh in on how the crisis could’ve or should’ve been handled. There are always new lessons to be learned. Perhaps it’s the influence of the work that we do on behalf of clients in the [...]
Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news feed and come across a [...]
LinkedIn has become well known as a tool to market your company, network with colleagues, build relationships with potential clients or employees and highlight your expertise. Communique PR actively uses LinkedIn for a variety of purposes from networking to recruiting, and we recommend it to businesses and job seekers alike. As a heavily used recruiting tool, one of the most [...]
Communiqué Public Relations (www.communiquepr.com) is seeking a graduating senior college student to fill an unpaid internship vacancy. Within our boutique firm, we look to interns to provide hands-on tactical and administrative support. We are excited to have an opening for an intern starting in December 2009. An intern's experience will be as rewarding as he or she desires with responsibilities [...]
Business awards are an important part of a comprehensive PR program. They validate a company’s accomplishments, raise awareness of its products and boost morale. But developing and submitting award nominations can be time-consuming. That’s why it’s critical to evaluate each award for its potential impact and the company’s likelihood of winning. Below are some reasons to pursue business awards and [...]
An interesting article recently shared on Times Insider, The New York Times’ behind-the-scenes insight page, revealed that the paper has been running a test on which headlines are attracting more readers. Mark Bulik, a senior editor, unveiled the test is part of an effort to increase the paper’s readership. The experiment is a relatively simple one, yet reveals the importance [...]
The PR landscape is becoming more competitive than ever. There are more than 54,000 public relations firms in the United States, and in 2022, the industry grew by 5.2%. Given the normalization of remote services, that growth is expected to continue. That makes clients more valuable than ever. Clients make up the foundation of any PR firm, and business development [...]
Walt Mossberg is a very influential figure in the technology industry. In August 2004, David Brown, anchor of Marketplace stated, "Mossberg is both feared and respected by makers of computers and other digital gadgetry." His rock-star status in the tech industry has prompted companies to want to get in front of him and win his stamp of approval on their [...]
With 2013 behind us and the new year just getting underway, now is a great time to look back at the year and reflect on the unique and interesting client campaigns that we worked on at Communiqué PR. One client for whom we’ve had a great experience driving publicity over the course of 2013 is Mobidia. Mobidia, a leading mobile [...]
It’s been a busy summer for the folks at BitTitan. The global leader in managed services automation launched two major and innovative products in the cloud services market, enabling MSPs and IT professionals to provide new cloud-migration services to customers and further grow their businesses. On July 9, BitTitan unveiled Microsoft Teams migration capabilities to MigrationWiz, its industry-leading SaaS solution [...]
Launching a new product in a new market is no easy feat. Oftentimes, it requires a great deal of strategic thinking and implementation of creative tactics from all levels of the company – from product development to marketing – in order to differentiate your product or service from competitive solutions on the market. On July 1, Attachmate announced the availability [...]
In the spring of 2021, our client Carbon Robotics, an agriculture robotics company, became a sensation when it revealed a “laser-shooting” robot to eliminate weeds. This innovative and organic approach to weeding would help farmers solve one of the most challenging, time consuming and costly parts of farming. So, when the Carbon Robotics shared the company was planning to release [...]
With over 74 million monthly listeners, Harry Styles is the fifth most-streamed Spotify artist worldwide, with more than 15 million equivalent album sales. Statistics like this beg one simple question – how has Harry Styles made such an impact on the music industry? Taking a page out of my colleague Megan's book (she recently analyzed the storytelling lessons found in [...]
Recent data from Nielson Online reveals MSNBC.com attracts more unique visitors than both Yahoo! News and CNN.com (http://www.msnbc.msn.com/id/28268304/). With more than 41.8 million unique visitors in November alone, MSNBC.com is a powerful online outlet to target when looking to reach a broad consumer audience. Given this outlet's significant reach and credibility with consumers, there is intense competition for coverage among [...]