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What’s Pokémon Go Got to Do With PR? Find Out in Our Q&A with Sympra’s Vineeta Manglani
We recently had the pleasure of hosting Vineeta Manglani, a senior consultant and unit director at Sympra GmbH, our German Public Relations Network (PRN) partner. As part of Sympra’s create5 program, Vineeta traveled to Seattle from Stuttgart and spent the last two weeks as an honorary CPR team member. I thought it would be fun to sit down with Vineeta [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Planning, PR trends, Strategy
24Aug
Tips to Effectively Communicate Corporate Commitment to Sustainability
The recent UN climate report, published by the Intergovernmental Panel on Climate Change (IPCC), demonstrates a dire necessity for organizations worldwide to take a stand against climate change and mitigate further climate-related damage. The UN’s IPCC is the world’s leading authority on climate science, and its recent report confirms the undeniable tie between human activity and climate change—as well as [...]
Filed under: Branding, COMMUNIQUÉ PR, Education, INDUSTRY, Positioning, PR trends, PUBLIC RELATIONS, Reputation Management
What Does Your “About Us” Page Communicate?
The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since. However, while you may not be paying attention to it, potential customers are. It is [...]
Filed under: Branding, Consumer, PR trends, Reputation Management, Tech Industry
Strategic Insights: So You Want to Become a Category Leader? Of Course You Do!
If the stock market has got you down, consider this: The conceptualization and launch of new companies, as well as the contraction and consolidation of existing businesses, are tenets of “economic dynamism,” a concept that illustrates the ebb and flow of financial progress needed for economic stability and progress. In a nutshell, fluctuations are necessary for growth. Yet with the [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, PUBLIC RELATIONS, Strategy
How to Strategically Craft a Compelling Company Name
A good company name defines who the company is and what it offers. The name sets the tone for the business and cues people in on what it does. Sound important? Absolutely, and that’s why it’s critical for businesses to choose a name that’s impactful and easy to remember, but also conveys what the company does. Choosing a name is [...]
Filed under: Branding, COMMUNIQUÉ PR, PUBLIC RELATIONS
Spaceflight Announces New Funding and an Acquisition
Last month, Spaceflight Industries, a next-generation space company dedicated to democratizing access to space and one of our clients at Communiqué PR, announced it secured $18 million of Series B financing led by technology growth investor Mithril Capital Management, in a round that is expected to raise up to $25 million. This was Mithril’s first investment in a commercial space [...]
Filed under: COMMUNIQUÉ PR, News, Our Results
11May
Crafting a Compelling Proactive Pitch: Tips to Consider
Proactive pitching is a powerful way to win media coverage for a client, even when there’s no major news to announce. It also allows PR pros more control over their work. However, proactive pitching can be tricky. It’s a craft that PR pros should constantly hone. Creating a compelling proactive pitch takes time and practice. There are several elements to [...]
Filed under: COMMUNIQUÉ PR, Email, Execution, Experience, PUBLIC RELATIONS, Sources, Strategy, Writing
28Oct
Five Practical Tips from Business Wire
As an intern at Communique PR, I have enjoyed learning more about PR professionals' resources for their everyday projects and clients. Life as a marketing student is a fast-paced journey where I’ve been fascinated to learn more about creative branding and public relations methods. As I discover more about the PR world, Business Wire has given me some valuable tips [...]
Filed under: COMMUNIQUÉ PR, Execution, Media, Monitor and Measure, PR trends, PUBLIC RELATIONS, Strategy, Technology, Writing
Writing for Different Mediums
Today’s communicators are called on to write for an increasing number of mediums including print and broadcast media, social networks, and online media such as blogs and Web sites. Some of us are also writing scripts for podcasts or YouTube videos. So how do you – as a communicator – effectively write for these different mediums and ensure your communication [...]
Filed under: News, PR trends, Social media
AP Style: Updates to the Writer’s Bible
Where do even the most experienced writers turn to when they are stumped? The Associated Press (AP) Stylebook. Sometimes referred to as the gold standard for journalistic writing, the AP Stylebook is updated every year as language used in media, food, sports, business, and more changes to better reflect our dynamic society. As we patiently await the release of the [...]
Filed under: Uncategorized
Thoughts From Enterprise Social 2.0
I recently returned from Amsterdam where I attended and presented at Enterprise Social 2.0. What a fabulous experience. The speakers and presentations were first rate. Here are some of the highlights from the gathering. Ramon DeLeon, Domino’s Pizza (@Ramon_DeLeon). This guy is an amazing presenter with outstanding energy; but beyond his exceptional presentation skills, he shared some wonderful examples of [...]
Filed under: Crisis Communications, News, Social media
Building a Trusted Brand: Five Values From the Pros
What do Coca-Cola, Apple, FedEx, Target, Amazon and Southwest Airlines all have in common (besides being incredibly successful companies)? According to Entrepreneur magazine, they are examples of the top 10 most trusted brands in America. In its April 2012 cover story, Secrets of the 10 Most-Trusted Brands, Entrepreneur partnered with The Values Institute, a Virginia-based think tank, to examine why [...]
Filed under: Branding, COMMUNIQUÉ PR, Consumer, Execution, Strategic Public Relations book, Strategy
Can PR Save A-Rod?
How to Handle Crisis Communication the Right Way New York Yankees third baseman Alex Rodriguez has been under a lot of scrutiny lately as news that he took performance-enhancing substances was leaked to the public. In an interview with ESPN's Peter Gammons, Rodriguez admitted to taking "banned substances" and expressed his regret and apologies for lying to his fans. However, [...]
Filed under: Crisis Communications, Monitor and Measure, Planning
Could Mobile Apps Be a Driving Force in Customer Engagement for SMBs?
Many people believe 2010 is the year of the mobile app. A recent report from analyst firm, Gartner states consumers will spend $6.2 billion in 2010 in mobile application stores. The increasing penetration of smartphones, coupled with the recent release of the Apple iPad is fueling additional buzz around mobile apps. It is interesting to note that, according to Gartner, [...]
Filed under: COMMUNIQUÉ PR
10Jun
Delta-Q Launches New Partner Program
Last month, we collaborated with Delta-Q Technologies (Delta-Q) to launch its new partner program, "Charged by Delta-Q.” The program is a battery compatibility initiative to help original equipment manufacturers (OEMs) identify and deploy quality power systems in their equipment. Delta-Q created this program to increase collaboration among battery manufacturers and OEMs. The program provides OEMs with a library of power [...]
Filed under: Branding, Business to Business, COMMUNIQUÉ PR, Media, Our Results, Positioning, PUBLIC RELATIONS, Strategy, Tech Industry
Corporate Social Responsibility: More Than Publicity
"As long as any business depends on its customers, their concerns, at whatever level, should also be the concerns of the business." This quote from Forbes magazine succinctly describes the philosophy behind corporate social responsibility, or CSR. Proponents of CSR laud its capacity to combine success in business with sustainable practices. Yet despite these positive associations, CSR is often criticized [...]
Filed under: Reputation Management
Is Your Company on Facebook?
Anyone who hasn’t been hiding under a rock knows that social media is not just for consumers anymore. While many companies have jumped on the social media bandwagon, a few still have not committed just yet. For those outstanding companies, getting started on Facebook can seem like a daunting task. If you find yourself in this category, here are a [...]
Filed under: Planning, Social media, Strategy
Pop Culture PR Lessons
As we’ve mentioned previously on this blog, analogies often help make complex topics more digestible for a broader audience. While this normally happens more often in business-to-consumer scenarios, the same principle can be useful for learning lessons in any context. Earlier this week, Ragan’s PR Daily writer Arik Hanson posted an article about the “4 PR Lessons from Saved by [...]
Filed under: Consumer, Media, Strategy
Should PR Pros Be Engaging in Comment Sections Online?