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The rise of social media has revolutionized how we interact with brands. As a result, influencers are playing an increasingly important role in public relations strategies. Below we will explore their impact on PR, the difference between business-to-business (B2B) and business-to-customer (B2C) influencer marketing, and how brands and customers respond to influencers. How Influencers Affect PR Strategies Influencers have become [...]
Content today is produced and consumed at a mind-blowing rate. From news to blogs to social media and multimedia, just about anybody these days with an Internet connection can add their own content to the mix. At the heart of all this content creation lies the selfie. More than just your average duck or kissy face, the selfie represents something [...]
The power of public relations is not lost on Generation Z. It does, however, work differently. According to Forbes, this generation’s understanding of public relations is far more consumer-based and authenticity-focused. When a member of Gen Z hears the term PR, they think of product samples and brand merchandise rather than more traditional PR tools like earned media, storytelling and [...]
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – timeliness. However, the immediacy of [...]
Effective Marketing in a Time of Growing Social Media Distrust It’s no secret that today’s public is increasingly dependent on social media for more than just staying afloat of your second cousin’s new baby, or what a high school acquaintance made for dinner last night. Sectors including politics, world news, and brand communication are increasingly reliant on social media platforms [...]
A rendering of Spaceflight's Sherpa-FX vehicle. Image courtesy of Spaceflight Inc. 2020, despite the challenges it presented, proved to be another exciting and successful year for our client Spaceflight Inc., the leading launch services and mission management provider. The space industry didn’t go unaffected by the challenges the pandemic presented, yet Spaceflight still executed five launches, introduced a new innovative [...]
As 2020 ends, many of us working in public relations and marketing are in the process of planning for the new year. Given this, I thought it would be helpful to revisit best practices around the analysis of past results and how to best plan for the future. Look in the rearview mirror One good way to begin the [...]
Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity for a fraction of the [...]
There’s nothing like the beginning of a new year to help reenergize you and put you on a path of optimism and renewed focus. The promise of a fresh start is intoxicating and each year it inspires more than 40 percent of Americans to resolve to <insert your personal or professional goal here>. Turns out while almost half of us [...]
I get a lot of grief from friends and family because I am what you might call a “planner” when it comes to my weekends, holidays and other special events. This can clash with my friends who prefer to go with the flow. But I want to know what to expect and ensure it has the outcome I want. I’ve [...]
With 2017 just around the corner (it’s hard to believe, I know), marketers and journalists are already predicting trends set to take off in the coming year. I recently read an article in Forbes highlighting the top 10 marketing predictions for 2017 and found the following predictions to be particularly on point: Data scientists will become “the new marketing lieutenants.” [...]
Innovation occurs daily in the technology sector. To tackle complex social challenges, global foundations look to the tech sector to help deliver as many powerful tools in their arsenal as possible to design novel and useful solutions. Identifying innovations, nurturing innovative capacity, and supporting innovators are mechanisms to support ideas for the public good. Guided by these principles, Siemens Stiftung [...]
In order to successfully meet clients’ communications and business objectives, PR pros rely on ongoing feedback from a multitude of parties, and they need to be strategic at eliciting that feedback to refine their PR strategies and tactics. I recently read an insightful article in the Harvard Business Review entitled “How to Get the Feedback You Need.” Though the piece, [...]
Our team at Communique PR recently hosted a visit from some students at Seattle University’s PRSSA chapter and we had the opportunity to share our experiences as PR professionals and offer advice for people considering PR as a career. I got to thinking about the various tasks I work on throughout my day – drafting pitches, talking to reporters/analysts, writing [...]
This week, AnswerDash, a website customer service tool that allows visitors to find contextual answers anywhere on the page, announced its General Availability in tandem with a major national customer, the U.S. Green Building Council (USGBC). AnswerDash spun out of The University of Washington’s Information School, after years of research on human-computer interaction, and is the world’s leading contextual answer [...]
One of my goals in 2014 is to more regularly connect with former colleagues, clients and journalists. It is not always easy to find time to network, but to keep a pulse on the business community as well as to maintain personal connections with the people who have made a difference in my life, it is important to take time [...]
Kymeta, one of our clients at Communiqué PR, recently closed a $50 Million Series C financing round in order to accelerate the growth of its business. This is not a surprising event if you have been following the company’s path. A beneficiary of Bill Gates and other key backers, Kymeta has been around for less than one year, expects to [...]
To err is to be human. But how one handles the mistake can make or break a relationship. Businesses, particularly in this era of social media, are in a more difficult predicament when mistakes are made. Rumors spread quickly in the social stratosphere and can lead to negative consequences for a brand’s image. However, when business leaders and others in [...]
In public relations, we focus on drawing out stories – stories behind companies, executives and announcements, among other things. Once we draw out these stories, we then strategize around how we can reach target audiences with them – through editorial coverage, winning awards, placing bylined articles, etc. Typically, the means to translating a story into results for a client is [...]
Does it make sense to measure impact? This was the subject of a recent article in Harvard Business Review. The article shares the stories of three organizations – Acumen Fund, Robin Hood Foundation, and Millennium Challenge Corporation – aiming to make a major impact on the lives of individuals, including reducing cases of malaria and fighting poverty. Although these thoughtful [...]