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“I have no special talents. I am only passionately curious.”– Albert Einstein Einstein may have been selling himself short, but he raised a valid point. Often, pursuing curiosity can result in successful outcomes. How often have you dismissed something – a memo, an email, a news article, or a social-media thread – because it wasn’t interesting? Or have you been [...]
With small- and medium-sized business playing such a critical role in the health of our nation’s economy, it is no surprise that there are thousands of blogs aimed at helping people grow or manage their companies. However, with so many blogs written for the entrepreneur or business owner, we felt it important to highlight the ones we believe offer fresh [...]
Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for your company or client. As [...]
The words we speak and how we deliver them can greatly influence how others perceive our message. It’s important to carefully consider our words to ensure that the messages we want to convey come across as clearly as possible. In life, both professional and personal, we communicate with a variety of people from a variety of backgrounds, with different views [...]
A rendering of Spaceflight’s Sherpa-ES vehicle. Image courtesy of Spaceflight Inc. Last month, our client Spaceflight Inc. announced a breakthrough rideshare mission, “GEO Pathfinder,” which it plans to launch no earlier than Q4 2022. The mission will debut the company’s newest propulsive orbital transfer vehicle (OTV), Sherpa Escape (Sherpa-ES), which will use a creative flyby trajectory to slingshot around the moon and [...]
It’s been almost a year since TikTok hit a billion users, and the site’s growth shows no signs of slowing. More recently, HootSuite’s Social Trends 2022 Report finds that TikTok will become the most important social network for marketing. This is partly because TikTok has experienced a 1,157% global user base increase from 2018 to 2020. In response to TikTok’s [...]
As a University of Oregon alum it is not easy for me to acknowledge how impressed I am with USC's head football coach Pete Carroll's use of social media. The guy is doing a phenomenal job of galvanizing support for his players and team. Consider this, today Carroll has more than 53,000 followers, and when USC running back Stafon Johnson [...]
Public relations professionals continually strive to achieve meaningful results for their clients. Whether it's placing a feature story in a top publication, receiving a notable mention on a morning broadcast segment, or building strong brand awareness through well-written press releases, to achieve these results these PR efforts must be focused and strategically planned in order to arrive at the best [...]
Yesterday I was reading PR Week’s 15th anniversary issue and came across an article entitled “What will a PR agency look like in 15 years?” It was a compilation of comments about the future from some of today’s industry leaders: Gail Heimann, president of Weber Shandwick; Kim Hunter, president and CEO, Lagrant Communications; and Patrick Sandusky, chief communications and public [...]
When practicing public relations and striving to drive awareness on behalf of clients, it can be easy to lose sight of the notion that quality, in many cases, is more important than quantity. Let’s be honest: Unless you’re working for Apple, Amazon, Boeing, or another major brand, it’s unlikely your news announcement will appeal to—let alone reach—the masses. However, when [...]
Twitter Analytics is a feature on Twitter that provides businesses with the ability to measure post results, boost target-marketing campaigns, and evaluate the impact each posts has on its audiences. Anyone with a Twitter account can access and utilize Analytics, however, this feature is especially helpful for businesses and influencers with the goal of increasing engagement, tracking the influence of [...]
Imagine accessing a new desktop app without having to endure the install process. We are all familiar with the numerous steps we have to take to actually run the apps we want, download the app, run the install, determine what dependencies are required (e.g. .Net, Java, Adobe AIR), install those technologies, resume install and finally access the application. Communiqué PR [...]
Any avid Instagram user is likely familiar with hearing, “Swipe up here, don’t forget to enter my code,” as they tap through their Instagram Stories. In fact, in 2017, Instagram updated its settings to allow all business accounts with 10,000 or more followers to add links to Instagram Stories. By adding the link feature, businesses can now link to its [...]
In public relations, identifying a company’s target audiences is a foundational step to ensure the right messages are reaching the right people. Defining target audiences also helps to provide clarity and direction throughout nearly every area of a marketing campaign (e.g., plan and strategy development, content mapping and development, media outreach, social media, etc.). Ultimately, effectively reaching the right audiences [...]
By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how to leverage these conversations and [...]
This week was an exciting one for our client AnswerDash, the provider of contextual answer technology for websites and apps. Fresh off the heels of revealing its general availability this fall, AnswerDash just announced its integration with Zendesk, a major player in improving online customer service. The integration makes it easy for websites to display help content from the Zendesk [...]
Image provided by Acumatica/Joe Gibbs Racing Recently, our client Acumatica announced it was headed back to the race track through another sponsorship. The cloud ERP provider sponsored Joe Gibbs Racing‘s (JGR) No. 11 Toyota Camry TRD, piloted by Denny Hamlin in the NASCAR Cup Series race at Kansas Speedway on Sept. 11. JGR is a top-performing American professional stock car racing [...]
A marcom audit – the comprehensive review of the existing marketing plan, business and communication objectives, the strategies and activities being executed, the results secured, and the competitive market landscape – is a fundamental step in developing or updating your marketing strategy. This type of audit assesses the resources a company leverages, the messages reaching its target audiences, and [...]
Recently, Apple unveiled the latest version of its wildly popular mobile phone, the iPhone 3G S. The highly anticipated device boasts new features such as video and editing functionality, voice control, peer-to-peer networking and improved battery life. And of course as the "S" stands for speed, users can expect to download Web content and launch applications twice as fast. One [...]
“There’s an app for that” has become more than a catchphrase – it is a way of life for busy professionals on the go. Staying up to date on new apps can be challenging. As such, I was excited to see Shane Robinson’s recent Forbes column, “Free Mobile Apps Every Entrepreneur Should Use,” highlighting Shane’s picks of the most useful [...]