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As Seth Godin, entrepreneur, best-selling author and speaker said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” The same is true for public relations: effective PR requires quality storytelling. In her Harvard Business Review article, How to Tell a Great Story, Carolyn O’Hara explains that “stories create “sticky” memories by attaching emotions [...]
As offices were closed to mitigate the spread of COVID-19 and individuals shifted to working from home, there was a spike in Zoom and MS Teams meetings. Virtual team happy hours were added to peoples’ schedules and existing meetings were converted to video conference calls. We all enjoyed a glimpse into our co-workers’ homes (at least the background behind their [...]
Monitoring social media and listening to conversations about your brand, your competitors’ brands and critical issues facing your industry is important if you’re going to stay up to speed on trends. You may also glean information from these discussions that can be applied to your business to make it stronger. Given the importance of listening, I’ve decided to revisit some [...]
Many of us work in environments that strive to promote collaboration, but have you ever stopped to think about the skills that collaboration demands? This was the focus of Harvard Professor Francesca Gino’s recent work where she shares her findings in the article titled, “Cracking the Code of Sustained Collaboration: Six new tools for training people to work better together.” [...]
Some 90 percent of brands use social media to increase brand awareness. However, 58 percent of those brands say measuring the effectiveness of social media efforts is challenging and only a small percentage (38 percent) measure social media ROI, according to Hootsuite’s Social Barometer 2018. The obstacles hindering success of corporate social media campaigns can vary; for one, the time [...]
Leveraging Unique Data to Drive Awareness and Build Thought Leadership More and more, we are finding that clients are interested in developing and publishing their own surveys or reports, highlighting original findings about their respective industry. And while the unique insights often offer insights in customers’ perspectives and interests, original data is also an excellent tool that can be leveraged [...]
Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such as income, outlook, environmental factors, [...]
As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on your progress and wins is [...]
In PR, rapid response situations often arise. For example, inbound media inquiries often need a quick turnaround because of journalists’ deadlines. In addition, journalists posting queries on websites such as HARO and Qwoted often require responses within short timeframes. These types of requests are common, so it’s a good idea have processes in place to effectively manage them. If these [...]
One of our client’s recently asked us to help with a research project to learn more about staff perceptions. Our ultimate goal was to discover staff attitudes and beliefs articulated in their own words. To gather this qualitative information, we decided to do one-on-one interviews, as opposed to a focus group, because we were interested in individuals’ perspectives without the [...]
In the November/December issue of the Harvard Business Review, Frances Frei and Anne Morris explained how storytelling can drive bold organizational change. While the piece focuses on changing a brand from the inside out, it shows that storytelling powers transformation by connecting and inspiring people. Frei and Morris break down the elements of successful storytelling, which are just as relevant [...]
Reaching a social media audience isn’t easy. Millions upon millions of posts compete for our attention. Connecting with the right audience takes a thoughtful, intentional online presence. So what are the best ways to improve your audience reach? Whether you’re promoting products, building a personal brand, or just sharing experiences, social media engagement is fueled by effective writing. Below I’ll [...]
Deadlines are constant companions in any profession. They mark our progress, measure our commitment, and often, increase our stress. Whether you're striving to meet your own deadlines or helping clients meet theirs, effective practices can help boost productivity and alleviate stress. Here are some tried-and-true strategies to manage your own deadlines: Understand Scope and Requirements: When you start a project, [...]
Ahh, spring ‒ flowers are blooming, birds are singing, allergies are emerging, and clutter is accumulating! I’m not just talking about the junk in your closet ‒ public relations “clutter” tends to build up throughout the year and can inhibit your ability to produce effective PR results. Give the same attention to your PR strategy as you would your overflowing [...]
Today I came across a fun infographic with 20 tips to conquer writer’s block published by PR Daily and began thinking about the steps I take when I feel stuck on a project. Given that none of my personal best practices were listed in the article, I thought I’d share them here. Best Practice #1: Analyze the assignment and make [...]
Recently, Communique PR completed a project with our client, Smartlabs Inc., a tech company specializing in electronic home improvement and automation. Recently acquired by Richmond Capital Partners, Smartlabs is the parent company of both Insteon and Smarthome. According to CNBC, 80 million smart-home devices were delivered worldwide in 2016, which is a 64 percent increase from the previous year. With [...]
The Wall Street Journal Editor Robert Thomson recently told the Financial Times that the publication plans to introduce a micro-payment system for individual articles and premium subscriptions to the Web site this fall. The WSJ's premium plan will target readers interested in niche industries including energy, commodities, wealth management, and more. It will place more focus on urban areas and [...]
As PR professionals, we are always interested in learning about new search tools that will impact the ever-changing digital media landscape. Virtually everyone utilizes search engines for research including journalists and PR professionals. WolframAlpha, which made its debut on May 15, could change how we find information through search engines. WolframAlpha is a powerful search service that computes answers to [...]
With April Fools’ Day fast approaching, it is a good time to revisit the topic of fake news. While I look forward to Google’s annual tradition of announcing fake features and NPR’s trick segments, it is dangerous territory for PR professionals to disseminate fake news. If not executed well, an April Fools’ Day stunt can ultimately damage your relationship with [...]