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We’ve all been there. It’s 3 p.m. and you’ve hit a wall. Your creative juices are no longer flowing and it seems like every sound, sight and smell is a distraction. But plodding through an eight-hour work day with no breaks doesn’t necessarily mean that you’ll get more done. In fact, many studies suggest you are more productive and creative [...]
In any relationship, chemistry is important. Consider a first date. Both parties are on their best behavior, trying to figure out if they have a connection. Is it worth pursuing? The woman might try to impress her date by brushing up on her travel knowledge, while the man might try to woo his date by discussing his love of cooking. [...]
The Washington Post (WaPo) is one of the most highly respected papers in the country. Founded in 1877, it is the largest paper published in Washington, D.C., and has received countless Pulitzer and Worth Bingham prizes. Securing content in WaPo is a PR professional’s dream, but often unattainable. If you throw an email pitch at a reporter, it is likely [...]
This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high adoption rates. Marketers and advertising [...]
As my colleague Beth covered in a previous blog, the ability to think critically is essential to PR and communications professionals. Everyday clients rely on us to evaluate their news to determine its value, anticipate potential outcomes and analyze industry trends. Because the concept of critical thinking is universally accepted as an important skill for every individual to possess, there [...]
It’s no question that creative storytelling is top of mind for PR professionals. The objective of nearly every press release, pitch, webinar and case study is telling a compelling story that will not only entice a journalist, but will help the company communicate and strengthen the relationships with their target audiences. With that being said, telling a good story usually [...]
The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating that the tactics and strategies [...]
This past week I had the opportunity to travel to Hong Kong and attend the Public Relations Network’s first Digital Forum. PRN is a network of approximately 25 PR agencies from around the world. Communiqué PR is a U.S. agency with partner firms in India, South Africa, Asia and Europe to name a few. As members of this network, these [...]
Google has a position called the “Chief Happiness Officer,” a title that sounds pretty enticing to me. The man behind the title is Chade-Meng Tan, who was an engineer with Google when it was still a nimble start-up company. Over the years, he has learned a lot about working in a stressful, deadline-driven environment, and he shared some of his [...]
When was the last time you gave thought to your email signature? The other day I was searching for a specific email from a colleague to find an attached document. After sorting my emails by attachments, I quickly realized that every email from that individual showed as one with an attachment as he included an image in his email signature. [...]
Adoption of social media platforms including Facebook, LinkedIn, Twitter and YouTube has been significant, and according to CMO.com it is anticipated that “CMOs will invest more in social media this year than ever before.” Earlier this year, CMO.com launched its 2nd Annual Guide to: The Social Landscape in an effort to capture the social media landscape. While the CMO.com guide [...]
At the 2009 Games for Change Festival, New York Times Op-Ed Columnist Nicholas Kristof delivered a surprising keynote address saying that online games can be a powerful reporting platform for educating people about global issues such as the environment, poverty and human rights. His epiphany came during a chance encounter with online game, "Darfur is Dying",which was created through a [...]
Most marketers and PR professionals appreciate the importance of having access to credible information. Many college students and researchers are in the same position. They need credible, current content and want a Google- like experience when searching their libraries for it. Until just 18 months ago, accessing information in academic libraries (and some corporate libraries) has often been a painful [...]
As we’ve mentioned previously on this blog, analogies often help make complex topics more digestible for a broader audience. While this normally happens more often in business-to-consumer scenarios, the same principle can be useful for learning lessons in any context. Earlier this week, Ragan’s PR Daily writer Arik Hanson posted an article about the “4 PR Lessons from Saved by [...]
Social media has dramatically changed the way organizations interact with customers and key audiences. Opportunities to engage directly and in real-time through social networking platforms such as Facebook, Twitter and blogs have given way to new levels of engagement with instant feedback. As more organizations evaluate how to leverage social mediums, many are asking questions such as, "How do I [...]
A radio media tour (RMT) is defined as a series of interviews offered to radio stations throughout the country during a specific time period. RMTs are typically conducted via telephone with radio reporters, news producers or talk show hosts. The interviews are either live or taped and typically last about 10 minutes. While RMTs are great for companies and organizations [...]
This week there have been two high-profile media embargos broken causing a firestorm of tweets and finger pointing. The two embargoes included the launch of Gmail's Priority Inbox feature and Autodesk’s announcement that it will bring AutoCAD to the Mac platform. With the rise of social media and the 24/7 news cycle, it seems the terms of embargoes are more [...]
Earlier this month, I participated in the PR+MKTG Camp Seattle organized by Dan Greenfield. The event was well attended with a wonderful mix of marketing and PR leaders from the Seattle area, including Rob Brooks, PEMCO; Brad Nelson, Starbucks; Amy Bohutinsky, Zillow; and Greg Shaw, Bill & Melinda Gates Foundation, as well as many others. The PR+MKTG Camp format encourages [...]
The Wall Street Journal and Washington Times both published articles on Wed., Dec. 2 about Tiger Wood's management of his personal crisis – the car accident and reported affairs. Both articles provide readers with an excellent reminder of the importance of communicating in a timely manner and being as transparent as possible during a crisis. In the Washington Times article [...]
I recently came across an interesting article in BusinessWeek discussing the importance of incorporating social media training into today's higher education curriculum in order to adequately prepare the next generation of employees. The article titled, ’Teaching the Facebook Generation by Dr. Elaine Young, an associate professor of marketing at Champlain College reveals that broad skills particularly in marketing, advertising and [...]