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It recently became public knowledge that potential job candidates for the city of Bozeman, Mont., were being asked not only to reveal their online social media affiliations, but also release their username and passwords during the application process. The request for applicants to submit their social media usernames and passwords has stirred mixed emotions with some individuals praising the city's [...]
Muck Rack, a Web site that aggregates journalists' tweets, recently announced the launch of a short-message press release service, which enables companies to publish releases, with links, up to 130 characters long at a cost of $1 per character. The announcements are published on Muck Rack's release page as well as its Twitter feed. As many journalists are avid "tweeters" [...]
It is hard to predict which videos will become an internet hit. Many marketers try to develop videos they think will go viral – and focus a lot of time on the quality of the video. However, oftentimes the videos that go viral are not those with the slickest production quality, but the ones with the most compelling content. Possibly [...]
As public relations professionals, we are constantly cultivating story ideas from our clients, developing pitches, identifying targets and distributing them where we hope they do the most good. Though having a compelling story is important, it is only half the battle; finding the right audience for your story is also key. Ask yourself: Who will care about this news? For [...]
It's no secret that the newspaper industry is in serious trouble. The changing media landscape coupled with the economic downturn has forced the recent closure of longtime newspapers such as The Rocky Mountain News and Seattle Post-Intelligencer. Even TIME offered its predictions on the top 10 major newspapers that will fold or go digital this year including the Miami Herald [...]
As professionals continue to rely increasingly on computer technology to do their jobs – word processing tools and email are commonplace in almost every office – our reliance on memorizing rules and conventions has started to slip. Most workplace technologies are hugely helpful in creating a more efficient organization. However, some facets of word processing technology actually frustrated me when [...]
Summer break is right around the corner for many college students, which means it’s time for aspiring PR pros to plan how they can get a head start on their careers before going back to class in the fall. It may not be as fun as hitting the beach, but there are several items that should be added to every [...]
Does your PR team speak geek? If they’re in the tech industry, they had better learn. Too often in the tech world you hear about a divide between engineering or product management teams and groups like PR or marketing. It’s easy to see why this could be the case. You wouldn’t ask your PR team to be fluent in Python [...]
If you read our blog or you work in public relations or media, you’re likely well aware of the importance of AP style. A couple months ago, the 2013 version of the AP Stylebook was released, with 90 new or updated entries. Ninety updates is a lot of information to process. At the time, PR Daily published a helpful article [...]
When training for a race, whether a 5K, half marathon or full marathon, you know how long the race is before you sign up and typically set a goal about finishing that will make you feel successful at the end. In the running world, we call it a “PR,” or personal record. As a runner, you set a training program [...]
Today marks my first anniversary as a full-time employee at Communiqué PR. Although I interned with the company off and on throughout my time at the University of Washington (go Huskies!), transitioning from interning to working full time has provided a few valuable lessons. For anyone embarking on their first year in the industry, or in the professional world in [...]
I recently finished Sheryl Sandberg’s provocative book, “Lean In,” about gender differences in the workplace and her perspective on how to help right the inequalities. I am about the same age as Sheryl, and while our backgrounds are different, many of her points resonated with me. I find it astounding that there are only 21 women CEOs leading Fortune 500 [...]
Marketing and public relations go hand in hand, and it is important to understand both disciplines when considering how to best reach your customers. Creating synergy between marketing and PR is one of the best ways to achieve business goals and communication objectives, and successful PR campaigns will often include some marketing aspects. As we work to build strategic PR [...]
With the invention of email, reporters got the proverbial short end of the stick. They are targets of many organizations who want to share information that may be of interest to the reporters and their audiences. Unfortunately, this means that reporter inboxes are filled each day with mail that they need to sort through for the few, exciting nuggets that [...]
Here at Communique, we love working with start-ups and small businesses. We are familiar with the creative and collaborative mindsets of both work environments, which make phenomenal settings for innovation and professional development. However, it can be daunting for both start-ups and small businesses to expand, especially into foreign markets—even if there is an ideal market abroad. Being a small [...]
Ragan’s PR Daily recently published an article by Daphne Gray-Grant who is a writing and editing coach and author of 8½ Steps to Writing Faster, Better. I thought the article titled, “Seven Habits of Highly Effective Writers” was a gem, and completely spot on. It’s no secret that as a PR professional, exceptional writing skills are a must-have. And by [...]
There are numerous factors to think about when pitching a story to a journalist, corresponding with them via e-mail or even speaking with them during interviews. Some of us have learned this the hard way, and some of us will learn from other's mistakes. There are a number of journalists who have publicly blacklisted individual PR professionals, and in some [...]
It’s graduation season, and that means one thing: new job hopefuls searching for their first “real job.” While networking and interviewing skills are important, the first step to almost every position is a resume. In fact, this is the one aspect of job applications that you can totally control. Heading out into the job market this fall myself, I have [...]
Punctuation has a definite and important place in writing. When used improperly it can change the meaning of a sentence and drive your readers crazy. As communication professionals, we need to pay particular attention to punctuation as we strive to deliver clear and concise messages. See the image on the left. It seems this person finds floor maintenance exhilarating! However, [...]
Last month, an NFL player with the New York Jets made the headlines, but unfortunately it wasn’t in the sports section of the Sunday newspaper. Instead, Jets cornerback Darrelle Revis’ heated argument, and abrupt ending, to an interview with New York City radio host Mike Francesa made headlines on countless sports blogs and PR industry outlets. During the interview, Francesa [...]