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Crowdsourcing is an emerging trend in which tasks traditionally performed by internal or professional teams are outsourced to a crowd. The term coined by Wired magazine writer Jeff Howe, owes its genesis to the trend of leveraging the possibilities of mass collaboration brought on by the growth of Web 2.0 technologies to achieve business goals. This emerging trend is worth [...]
It’s that time of year again! The latest 2019 issue of The Associated Press (AP) Stylebook is now available. Every year the AP team releases an updated issue with a variety of updates – sometimes surprising, other times exciting and almost always a little confusing. Some of last year’s AP Stylebook updates included guidance around spelling tech terms such as [...]
Today, with more and more people working remotely, it is important to maintain relationships through communication with virtual teams or freelancers. The ability to quickly and easily communicate with coworkers who are both in and out of the office has become vital to office efficiency and transparency. Of late we have experienced an explosion of various software platforms and apps [...]
The May 25 killing of George Floyd in Minneapolis sparked ongoing demonstrations and social unrest across the U.S., bringing racial inequality back to the forefront of our collective conscious. Many difficult questions have since emerged regarding how our country must address systemic racism and identify the areas where more work needs to be done. Earlier this month, GeekWire released a [...]
In the post below, and as part of our “Publication Spotlight” series, you’ll find background information on Fast Company, its readership, and its awards, along with other information. We've previously featured other publications, including Forbes, GeekWire and Inc. magazine, and look forward to profiling other outlets in the coming weeks and months. Q: How long has the publication been around? [...]
A new year feels like a new beginning. It’s an opportunity to hit refresh on our personal and professional lives, to embrace change, cultivate growth and set forth on a path of renewed determination. Below are 10 New Year’s resolutions to help you chart a course for workplace success, enhanced productivity and professional fulfillment in 2024. #1: Tidy Up Tidying [...]
Every February, I gear up to watch each and every major film nominated for an Academy Award. I fully trust these films will impress and entertain me because of the credibility bestowed by their nominations. They are, by the simple virtue of their selection, deemed to be the best. Everyone may not necessarily agree, but we come to know popular [...]
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with a brand, whether positive or [...]
You’ve finally found the perfect editorial opportunity at your target publication – one that allows you to write the article. You spend time crafting a stellar pitch and send it off to the appropriate editor. You’re excited when the editor responds – that is until you read the email. “Thank you for your note. We would be interested in a [...]
A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 percent believe that companies whose [...]
[caption id="attachment_2542" align="alignright" width="217" caption="Image Credit: Infographic World"][/caption] Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult [...]
In today’s digital landscape, a company’s website is a vital point of contact and source of information for clients, partners and employees. Your website is often the first impression a potential customer or employee has of your organization, providing them with a glimpse into your company’s culture and professional environment. So, it’s imperative that your online presence is user-friendly, aesthetically [...]
I recently read the book "How to Measure Anything," by Douglas W. Hubbard. As the title infers, the book makes the bold assertion that anything can be measured. In the context of public relations, measurement is significant. On the Communiqué PR blog, we have addressed topics such as Measuring the Value of PR, Measuring ROI in Social Media, Measuring Media [...]
In an increasingly remote and cloud-based business ecosystem, companies across all industries continue to be targets of ongoing cyberattacks. From hospitals and banks to transportation companies and tech giants, the event of a cyber breach is unfortunately no longer a matter of if, but rather when it will occur. Having a corporate crisis communication plan on hand is wise, [...]
As a marketing professional, it can be tempting to hop on the bandwagon of popular trends or memes that are hot with consumers. For example, because of the wild popularity of the release of the Hunger Games movie, a popular nail polish brand named China Glaze released the “Capitol Colors” line of polishes. A new Warner Brothers Green Lantern animated [...]
While motion imagery takes viewers to new worlds, the content creation process has been stuck in the dark ages – until now. In January, our client StratusCore, a virtual content production company, announced the general availability of its cloud-based digital content production platform and suite of tools for the digital content community. By coming out of stealth mode, StratusCore has [...]
Social media is changing business. Twitter enables anyone to broadcast anything to millions of people in an instant. The short 140 character updates seem casual, yet the impact of one message can have significant and sometimes drastic implications. Known brands such as Ketchum, JetBlue, Southwest and Domino's have all learned first-hand the effect Twitter can have on their reputations. With [...]
Here at Communiqué PR, we are huge fans of LinkedIn. Although not an end-all resource, it is hugely helpful for recruiting, staying up to date with contacts, and maintaining your personal and business’ online brand. LinkedIn is most effective when updated frequently, as it is an easy tool that lets colleagues know what you are up to—and the more accurate [...]
Pizza lovers rejoice - Pizza Hut recently launched a new iPhone application that will let you order your Friday night takeout directly from your phone. The free application, which launched in mid-July, has already received more than 100,000 downloads on the iPhone and iPod Touch. Pizza Hut, with more than 13,000 outlets in nearly 100 countries worldwide, has found a [...]
An up-to-date company website is essential for brand awareness and relevance. Whether the website refresh includes implementing new features or redesigning the user interface, these projects require careful planning and execution. Depending on the changes, the company’s communications and public relations teams can help ensure consistency of brand positioning and voice. Involving these groups is especially critical if the website [...]