Creating meaningful content that perfectly displays your industry thought leadership can be an arduous process. So when you come up with something brilliant, why not utilize it to its full potential?

Repurposing can extend the life of your content and boost the number of people who see it. As Frank Strong points out in his PR Daily article on repurposing, there are a myriad of different ways to do this. Following are a few of the most effective.

Turn an article into a presentation. People are more likely to remember what they see than what they read (90 percent of information the brain processes is visual) so turning a written piece into multimedia is sure to be effective. Create a Slideshare presentation out of the most interesting elements of your article or blog post. Choose a piece that has bullet points or subheads so it can easily be broken down and be sure to add relevant, eye-catching photos.

Use statistics as social media fodder. Tweeting an interesting statistic from a blog post or white paper will likely lead readers back to the original source, effectively extending the life of your content.

Write a blog post based on a white paper. In the tech industry, a white paper is often written by a lead product designer to explain the philosophy and operation of a product in a marketplace or technology context. They provide a wealth of facts, statistics and explanations about your client’s products and industry that can serve as the backbone of a compelling blog post.

Syndicate your blog posts. There are many benefits to syndicating your blog posts – more reach, visibility, sharing and traffic to name a few. Many publications accept syndicated content, but make sure your post matches the audience of the publication you pitch. If you pitch to the wrong publication, even if they decide to publish your piece it won’t be reaching the right audience so your efforts will be wasted.

These are just some of the ways to increase the life of your content. What other suggestions do you have for making your content go the extra mile?