Contrary to what some may tell you, size does matter. The proof is published in a joint report released last month by IHS Inc., a global source of critical information and insight, and our client Mobidia Technology Inc., a mobile analytics provider with a mega-panel of global smartphone and tablet users.
The report, “Larger Smartphone Screens Drive Greater User Activity,” is based on an extensive set of data from smartphone users in the U.S., U.K., Germany, South Korea and Japan and analyzes the impact of smartphone screen size and resolution on popular mobile applications usage, including those in the social, chat, gaming and video genres. The research covered more than 25 different smartphone models with screen sizes ranging from 3.5 to 5.7 inches and model ages of one to four years from OEMs including Apple, HTC, Samsung and Sony.
The global research highlights the following trends:
The report should be particularly important to mobile operators and media companies that aim to understand the impact of video delivery on the super high resolution HD screens.
“Analysis of the data clearly shows the positive impact larger screens are having on the industry,” said Chris Hill, senior vice president of marketing at Mobidia. “For instance, users spent significantly more time in streaming video apps like HBO GO, Netflix and YouTube when accessing them from phones with large screens.”
Further evidence that size matters is shown in the below list of articles that have been written about the report since it was released on October 29. For further proof, click here to download the complete report.
Size Matters Media Coverage
Canadians Spending up to Four Hours per Day on Internet, Sometimes Entirely on Mobile
Time Canadians spend online climbs as people shift to small screens
Size matters: Study shows bigger screens lead to greater app usage
Screen size and resolution have an impact on your Mobile Applications
Size does matters when it comes to smartphones
iPhone 6 Plus’ Large Display Spurs Higher App Engagement, New Study Suggests
News Scan: Lenovo closes $2.9B Motorola Mobility buy; Connected cars need more spectrum; more
iPhone 6 e 6 Plus: Schermo più grande, app più coinvolgenti?
iPhone 6 & 6 Plus: Größeres Retina Display fördert das App Engagement
Report: Large-Screen Smartphone Data Usage Higher than for Small Screens
Big Is Better : User Engagement Is Directly Proportional To Mobile Screen Size
If Smartphones are Content Consumption Devices, Screen Size Should Matter – and it Does
iPhone 6 Plus’s bigger screen leads to higher app engagement
Larger smartphone displays drive minutes of use in apps and more mobile data consumption, says IHS
App use grows with screen size
Larger screens means more time on apps – study
The higher the screen, the length of the useful
Tags: Mobidia, Mobile Trends, screen size, Smartphones Filed under: COMMUNIQUÉ PR, Our Results