Advertising Age | Communiqué PR
The Resurgence of Public Relations
Just a little over a year ago I graduated from Washington State University with a degree in public relations. While I learned a lot about the PR world and am grateful for the opportunity, not one of my classes focused on social media. Interestingly, after a quick scan of this year’s course catalog, I still see no mention of social [...]
Filed under: PR trends, Social media
Pizza Hut Launches New iPhone Application
Pizza lovers rejoice - Pizza Hut recently launched a new iPhone application that will let you order your Friday night takeout directly from your phone. The free application, which launched in mid-July, has already received more than 100,000 downloads on the iPhone and iPod Touch. Pizza Hut, with more than 13,000 outlets in nearly 100 countries worldwide, has found a [...]
Filed under: Consumer, Tech Industry
Interactive Marketing Proves More Effective Than Advertising
Forrester Research recently published its Five-Year Interactive Marketing Forecast report and shared information about its results with the readers of Advertising Age. In an article titled, "Advertising Will Change Forever," Josh Bernoff, an analyst with Forrester Research, explains how interactive marketing methods have proven more effective than traditional advertising. The report predicts that interactive marketing activities including social media, e-mail [...]
Filed under: Social media, Strategy
Sharpie Stays True to Print While Dabbling in Social Media
A recent case study in Advertising Age examined Sharpie's new campaign designed to encourage consumers to associate the Sharpie brand with creativity and expression. The goal of the "Uncap What's Inside" campaign was to inspire consumers to "uncap" their creativity and express their individuality as a low-cost way to "accessorize their lives." Newell Rubbermaid - which owns the Sharpie brand [...]
Filed under: Media, Social media, Strategy
Netbooks and the Future of Media
"Information wants to be free." According to Simon Dumenco with Advertising Age, this statement is a truism that is destroying traditional media models. He opines not only does information want to be free, technology itself - computers and software - also want to be free. There is still a lot of discussion about the future of the media industry with [...]
Filed under: Media, Tech Industry
The Economy and PR: Tips to Connect with Frugal Consumers
In a recent article for Advertising Age, Avi Dan shares his predictions for consumer behavior and what it will mean for marketers. Says Dan, "Unemployment will remain high, consumer confidence low and consumption depressed." According to Dan, this is a recipe for a new consumer behavior: frugality. Dan explains, "The economy is shrinking to levels that reflect [...] a vastly [...]
Filed under: Media, PR trends
Chevron Enlists Former CNN Reporter to Ward off Bad PR
Chevron recently faced one of the largest class-action lawsuits in history, filed by Ecuadoreans who accuse Texaco (a company acquired by Chevron) of poisoning the rain forests. This lawsuit and an upcoming negative broadcast story on ë60 Minutes prompted Chevron to take an offensive approach to combat negative allegations. The company hired former CNN national correspondent Gene Randall to tell [...]
Filed under: Crisis Communications, Media, Social media
Can Digital Portfolios Gives Newspapers a Second Chance?
It's no secret that the newspaper industry is in serious trouble. The changing media landscape coupled with the economic downturn has forced the recent closure of longtime newspapers such as The Rocky Mountain News and Seattle Post-Intelligencer. Even TIME offered its predictions on the top 10 major newspapers that will fold or go digital this year including the Miami Herald [...]
Filed under: Media, Planning, Social media
Marketing Executives Provide Tips for Surviving the Recession
In a recent Advertising Age article, authors Marissa Miley and Michael Bush offered readers marketing tips for surviving the recession. They aimed to answer the question, "How are you (marketing executives) supposed to discern what is right for your brand?" With a focus on providing tips from in-the-field professionals, Marissa and Michael garnered the perspectives of marketing executives at companies [...]
Filed under: Reputation Management, Strategy