Merriam-Webster defines agile as “marked by ready ability to move with quick easy grace,” and “having a quick, resourceful and adaptable character.” Being agile is about keeping up, taking quick action and being comfortable shifting direction on a moment’s notice. Agility has been a lesson in which most of us have involuntarily taken a crash course since the start of [...]
Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around best practices. Before we jump [...]