Social platforms are built to be addictive. Of course, that doesn’t make social media an unalloyed evil. Many of us depend on Facebook, Twitter and LinkedIn not just to stay in touch with our friends, but in order to do our jobs and advance our careers. So even though social media may be affecting you negatively (whether through a barrage of distractions or doomscrolling [...]
As 2014 ends and the new year begins, finding creative ways to stay organized always seems to be top of mind, particularly for PR pros. Start off the new year fresh with these helpful apps and resources. What I have used this year and love: theSkimm— this bite size email newsletter arrives daily at my computer and helps me quickly [...]
Executing on a successful launch requires careful planning and integrating a lot of moving parts. By leveraging a variety of platforms and creating a rolling thunder type of buzz, a product launch will likely make more of a splash than simply distributing a press release. Recently, we partnered with the Omni Group to launch OmniPlan for iPad, the last of [...]