Business awards are an important part of a comprehensive PR program. They validate a company’s accomplishments, raise awareness of its products and boost morale. But developing and submitting award nominations can be time-consuming. That’s why it’s critical to evaluate each award for its potential impact and the company’s likelihood of winning. Below are some reasons to pursue business awards and [...]
As we close out the first month of a new year, it’s common for company morale to hit some speedbumps. The start of a new year brings its own set of challenges. With recent news about employee layoffs and a looming recession, it’s understandable for employees to feel anxious and concerned, and it’s vitally important for leaders to find ways [...]
Supporting multiple non-competing clients within the same industry can be challenging, especially when it comes to staying organized and maintaining professional boundaries. However, there are ways PR professionals can leverage industry knowledge and experience to maximize results for these clients. Below are some best practices to implement when working with multiple clients in the same industry. Maximize research. When conducting [...]
Our “Publication Spotlight” series showcases media outlets that resonate with our current and future clients. This week’s spotlight is on the National Law Review, a free-to-use, no log-in database of curated legal and business articles, news, and analysis, established in 1888. Below is an overview of the National Law Review and a summary of my research as of Jan. 24, [...]
Innovation occurs daily in the technology sector. To tackle complex social challenges, global foundations look to the tech sector to help deliver as many powerful tools in their arsenal as possible to design novel and useful solutions. Identifying innovations, nurturing innovative capacity, and supporting innovators are mechanisms to support ideas for the public good. Guided by these principles, Siemens Stiftung [...]
[caption id="attachment_4407" align="alignright" width="300"] Photo Credit: PRWeek[/caption]Many of us in the PR profession know that August is a time to celebrate some of the best and brightest talent in the PR world. Specifically, August marks the time when PRWeek releases its prestigious 40 Under 40 list, which recognizes standout PR professionals from both agency and in-house roles. According to Steve [...]
Every February, I gear up to watch each and every major film nominated for an Academy Award. I fully trust these films will impress and entertain me because of the credibility bestowed by their nominations. They are, by the simple virtue of their selection, deemed to be the best. Everyone may not necessarily agree, but we come to know popular [...]
Peter Shankman’s Help a Reporter Out (HARO) recently featured a new service from mBLAST called AwardSync. This free service enables award organizers to post information and publicize industry award programs. It also makes it easy for organizations and PR professionals to find awards relevant to their specific industry and vertical market. AwardSync provides information about deadlines and enables users to [...]