B2B | Communiqué PR
18Apr
How Influencers Have Changed PR Strategies
The rise of social media has revolutionized how we interact with brands. As a result, influencers are playing an increasingly important role in public relations strategies. Below we will explore their impact on PR, the difference between business-to-business (B2B) and business-to-customer (B2C) influencer marketing, and how brands and customers respond to influencers. How Influencers Affect PR Strategies Influencers have become [...]
Filed under: Media, PUBLIC RELATIONS, Social media
03Oct
Modern Thought Leadership
The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it all mean? The article titled, [...]
Filed under: Business to Business, COMMUNIQUÉ PR
The Importance of B2B Marketing
As a marketing major, I am constantly learning about the new ways that companies are attracting consumer attention and proving their brand’s value over the competitors. The ads and promotions that people commonly associate with marketing are those for consumer products. However, marketing is equally important for those companies seeking to create value for their business customers. I recently read [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Positioning, PUBLIC RELATIONS, Strategy
Pinterest – Is it Right for Your B2B Business?
According to the latest B2B Marketing Social Media Benchmarking Report, the most popular social media platform for B2B marketers is Twitter, followed by LinkedIn, YouTube and Facebook. Noticeably missing from the list is one of the fastest growing social media platforms: Pinterest. When most marketers think of Pinterest, they think of it as a great tool for reaching consumers. The [...]
Filed under: COMMUNIQUÉ PR, Execution, Planning, Positioning, PR trends, Social media, Strategy
Better Understanding Complex Sales Situations
[caption id="attachment_2671" align="alignright" width="180" caption="A photo of Jennifer's beloved copy of the book. Credit: Jennifer Gehrt"][/caption] If you work in public relations or marketing then you are likely to be playing an indirect role on driving sales for your organization. Or perhaps you’re a PR person trying to motivate your company to engage in more activities. In either case you [...]
Filed under: Business to Business, Consumer, Planning, Positioning, PR trends, Strategy