The rise of social media has revolutionized how we interact with brands. As a result, influencers are playing an increasingly important role in public relations strategies. Below we will explore their impact on PR, the difference between business-to-business (B2B) and business-to-customer (B2C) influencer marketing, and how brands and customers respond to influencers. How Influencers Affect PR Strategies Influencers have become [...]