Baby Boomer | Communiqué PR
21Jan
Supporting Employee Engagement and Wellbeing in 2021
If you run a business or manage employees, you may be accustomed to the evaluations that can estimate how successful your workers are. You analyze people’s productivity, the quality of their work, or qualitative feedback from customers and co-workers to ascertain the value they bring to the company. However, people don’t work in a vacuum. The environment, including policies and [...]
Filed under: COMMUNIQUÉ PR, INDUSTRY, Jobs, Tech Industry
The Recession and Advertising: Pursuing an Older Generation
It's a sign of the times: As younger consumers lose discretionary income, advertisers are shifting their attention to an older generation. This shift has implications for print and broadcast as those media outlets which cater to an older generation are faring better in this economy. Older generations were previously ignored by advertisers because they were considered less wealthy and resistant [...]
Filed under: Consumer, Media