bookbyte | Communiqué PR
iPads, Kids and Snow – Securing Broadcast News Coverage Requires Flexibility
Earlier this month, we visited Lewis Elementary in Portland to facilitate broadcast interviews with KATU, KPTV and KOIN. What was the exciting news that drew three stations to Lewis? The draw was the announcement of a new digital learning pilot program introducing iPads into the classroom. Reporters came to talk with students and teachers involved in the program as well [...]
Filed under: COMMUNIQUÉ PR, Media, Our Results, Planning, Strategy
Leveraging New PR Tools: PitchEngine
We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with which our media contacts are [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Execution, Monitor and Measure, Strategy, Tech Industry
How Communicators Can Learn From Past U.S. Presidents
There are frequent conversations about how communication has changed with the adoption of the Internet and more specifically social media. We have published several posts on our blog on topics related to these changes including Mastering the Nine Second Sound Bite and Staying Ahead of the New-Media Curve. And while it is true the landscape has changed, communicators can still [...]
Filed under: News, Planning, Tech Industry
What Image Would You Choose?
I often wonder if the founding fathers of photography ever envisioned that imagery would be adopted on such a massive scale as it is in media today. Images are no longer reserved for use by marketers in product packaging and advertising campaigns or for use by the top-tier media outlets. Today, both still images and video surround us across all [...]
Filed under: Branding, Consumer, Media, Planning, Strategy
Reflections on 2010
It has been a busy year filled with lots of change for us as well as our clients. As the calendar year comes to an end, we like to reflect on the challenges we faced, what we learned and the successes and accomplishments we achieved during the year. Some of the highlights for Communiqué PR in 2010 include the following: [...]
Filed under: Business to Business, COMMUNIQUÉ PR, Consumer, Media, Our Results, PUBLIC RELATIONS, Strategic Public Relations book
Renting vs. Buying Textbooks – Which Option Really Costs Less?
A lot has changed about college since I attended the University of Puget Sound years ago. And while students today are much more digitally-focused – with e-mail, social networks, online news and more – the reality is most textbooks are not yet available as e-books. This means students will still need to search out and buy physical books in preparation [...]
Filed under: Consumer, INDUSTRY, Tech Industry