If you are in the public relations industry, you know the power of strong media relationships—and the problems that can arise if you aren’t able to effectively pitch your story. Editorial coverage is incredibly valuable, not only because it creates awareness for a company, product or service, but because it also can help validate what people and companies are doing. [...]
We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with which our media contacts are [...]
