As public relations professionals, we are often focused on the external communication strategies for our clients, managing media opportunities, developing press releases and positioning executives as thought leaders. All of this is designed to reach their target audiences with key messages, but a critical cadre that should not be overlooked is an organizations’ own internal audience. Beyond policy updates and [...]
Next month I will graduate from the University of Washington with a degree in communication, political science and entrepreneurship. While I had to learn remotely for the last year of my undergraduate degree due to the coronavirus pandemic, there has been so much to take away from being a college student. College is a formative time in many ways. Over [...]
Company anniversaries are exciting milestones, which we help our clients celebrate through a variety of activities, including media relations, social media engagement, blog development, event promotion, the introduction of new programs, and internal communications. Below are some examples of activities we have executed on behalf of our clients to support various anniversaries. These examples range from companies celebrating two years [...]
This past Wednesday, an epic event overtook the city of Seattle: the Seahawks Super Bowl victory parade. According to news reports, some 700,000 people flooded the downtown streets to go full Beast Mode and revel in the Seahawks’ win—the first Super Bowl victory in the history of the franchise. In a city of 634,535, this very well may have been [...]